https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Tsguiao 2026-04-21T11:29:01Z User contributions MediaWiki 1.42.3 https://iskomunidad.upd.edu.ph/index.php?title=The_Way_NIDO_Nurtures_and_Protects:_A_Critical_Discourse_Analysis_on_The_Representation_of_a_Filipino_Broken_Family_in_NIDO_Advanced_Protectus_3%2B%E2%80%99&diff=61391 2019-05-31T07:13:51Z

<p>Tsguiao: </p> <hr /> <div><br /> Thesis<br /> <br /> Guiao, Trisha Danielle S. (2019). The Way NIDO Nurtures and Protects: A Critical <br /> Discourse Analysis on the Representation of a Filipino Broken Family in NIDO <br /> Advanced Protectus 3+’ #NIDOSerye Commercials. Unpublished Undergraduate Thesis, <br /> University of the Philippines College of Mass Communication.<br /> <br /> ABSTRACT<br /> <br /> One of the main goals of advertisements is to sell. To do so, advertisements often <br /> adhere to ideal images that will effectively persuade audiences to consume endorsed <br /> products. In the concept of a family, advertisements dominantly represent the nuclear <br /> family composed of a mother, father, and children as the ideal happy family. However, <br /> data shows that Filipino families are now changing. Social Weather Station’s survey in <br /> 2017 indicates that one out of every 21 Filipinos is separated from their former partners. <br /> The trend for other nonconventional families is also continually increasing over the years. <br /> <br /> In 2017, the first installment of the #NIDOserye created a stir in social media <br /> because it showed a “broken” Filipino family, a representation rarely seen in <br /> commercials. In this light, this study analyzes the unconventional family configuration in <br /> the series which creates a narrative of a family that does not adhere to the nuclear happy<br /> family that is often seen in advertisements.<br /> <br /> Norman Fairclough’s Critical Discourse Analysis is employed as a framework in <br /> examining the images of a broken family, the motivations of the content creators, and the <br /> feedback of the Filipino people in the online community, using Richard Dyer’s <br /> typographical theory of representation. <br /> <br /> This thesis contributes to the understanding of how advertisements use images or <br /> representations not necessarily dominant and hegemonic to further their reach and to <br /> create an emotional appeal to the audiences.<br /> <br /> Keywords: advertisements, family representation, Critical Discourse Analysis, gender <br /> roles, broken family, Nestle, NIDO<br /> <br /> Link to flipbook: http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-07648-Guiao,-T <br /> <br /> College of Mass Communication<br /> Department of Broadcast Communication<br /> May 2019</div>

Tsguiao https://iskomunidad.upd.edu.ph/index.php?title=The_Way_NIDO_Nurtures_and_Protects:_A_Critical_Discourse_Analysis_on_The_Representation_of_a_Filipino_Broken_Family_in_NIDO_Advanced_Protectus_3%2B%E2%80%99&diff=61389 2019-05-31T07:11:07Z

<p>Tsguiao: </p> <hr /> <div><br /> Thesis<br /> <br /> TRISHA DANIELLE SANTOS GUIAO<br /> <br /> The Way NIDO Nurtures and Protects: A Critical Discourse Analysis on The <br /> Representation of a Filipino Broken Family in NIDO Advanced Protectus 3+’ NIDOSERYE Commercials<br /> <br /> <br /> ABSTRACT<br /> Guiao, Trisha Danielle S. (2019). The Way NIDO Nurtures and Protects: A Critical <br /> Discourse Analysis on the Representation of a Filipino Broken Family in NIDO <br /> Advanced Protectus 3+’ #NIDOSerye Commercials. Unpublished Undergraduate Thesis, <br /> University of the Philippines College of Mass Communication.<br /> <br /> One of the main goals of advertisements is to sell. To do so, advertisements often <br /> adhere to ideal images that will effectively persuade audiences to consume endorsed <br /> products. In the concept of a family, advertisements dominantly represent the nuclear <br /> family composed of a mother, father, and children as the ideal happy family. However, <br /> data shows that Filipino families are now changing. Social Weather Station’s survey in <br /> 2017 indicates that one out of every 21 Filipinos is separated from their former partners. <br /> The trend for other nonconventional families is also continually increasing over the years. <br /> <br /> In 2017, the first installment of the #NIDOserye created a stir in social media <br /> because it showed a “broken” Filipino family, a representation rarely seen in <br /> commercials. In this light, this study analyzes the unconventional family configuration in <br /> the series which creates a narrative of a family that does not adhere to the nuclear happy<br /> family that is often seen in advertisements.<br /> <br /> Norman Fairclough’s Critical Discourse Analysis is employed as a framework in <br /> examining the images of a broken family, the motivations of the content creators, and the <br /> feedback of the Filipino people in the online community, using Richard Dyer’s <br /> typographical theory of representation. <br /> <br /> This thesis contributes to the understanding of how advertisements use images or <br /> representations not necessarily dominant and hegemonic to further their reach and to <br /> create an emotional appeal to the audiences.<br /> <br /> Keywords: advertisements, family representation, Critical Discourse Analysis, gender <br /> roles, broken family, Nestle, NIDO<br /> <br /> Link to flipbook: http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-07648-Guiao,-T <br /> <br /> College of Mass Communication<br /> Department of Broadcast Communication<br /> May 2019</div>

Tsguiao https://iskomunidad.upd.edu.ph/index.php?title=The_Way_NIDO_Nurtures_and_Protects:_A_Critical_Discourse_Analysis_on_The_Representation_of_a_Filipino_Broken_Family_in_NIDO_Advanced_Protectus_3%2B%E2%80%99&diff=61388 2019-05-31T07:08:39Z

<p>Tsguiao: </p> <hr /> <div><br /> Thesis<br /> <br /> TRISHA DANIELLE SANTOS GUIAO<br /> <br /> The Way NIDO Nurtures and Protects: A Critical Discourse Analysis on The <br /> Representation of a Filipino Broken Family in NIDO Advanced Protectus 3+’ <br /> #NIDOSERYE Commercials<br /> <br /> <br /> ABSTRACT<br /> Guiao, Trisha Danielle S. (2019). The Way NIDO Nurtures and Protects: A Critical <br /> Discourse Analysis on the Representation of a Filipino Broken Family in NIDO <br /> Advanced Protectus 3+’ #NIDOSerye Commercials. Unpublished Undergraduate Thesis, <br /> University of the Philippines College of Mass Communication.<br /> <br /> One of the main goals of advertisements is to sell. To do so, advertisements often <br /> adhere to ideal images that will effectively persuade audiences to consume endorsed <br /> products. In the concept of a family, advertisements dominantly represent the nuclear <br /> family composed of a mother, father, and children as the ideal happy family. However, <br /> data shows that Filipino families are now changing. Social Weather Station’s survey in <br /> 2017 indicates that one out of every 21 Filipinos is separated from their former partners. <br /> The trend for other nonconventional families is also continually increasing over the years. <br /> In 2017, the first installment of the #NIDOserye created a stir in social media <br /> because it showed a “broken” Filipino family, a representation rarely seen in <br /> commercials. In this light, this study analyzes the unconventional family configuration in <br /> the series which creates a narrative of a family that does not adhere to the nuclear happy<br /> family that is often seen in advertisements.<br /> Norman Fairclough’s Critical Discourse Analysis is employed as a framework in <br /> examining the images of a broken family, the motivations of the content creators, and the <br /> feedback of the Filipino people in the online community, using Richard Dyer’s <br /> typographical theory of representation. <br /> This thesis contributes to the understanding of how advertisements use images or <br /> representations not necessarily dominant and hegemonic to further their reach and to <br /> create an emotional appeal to the audiences.<br /> Keywords: advertisements, family representation, Critical Discourse Analysis, gender <br /> roles, broken family, Nestle, NIDO<br /> <br /> Link to flipbook: http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-07648-Guiao,-T <br /> <br /> College of Mass Communication<br /> Department of Broadcast Communication<br /> May 2019</div>

Tsguiao https://iskomunidad.upd.edu.ph/index.php?title=The_Way_NIDO_Nurtures_and_Protects:_A_Critical_Discourse_Analysis_on_The_Representation_of_a_Filipino_Broken_Family_in_NIDO_Advanced_Protectus_3%2B%E2%80%99&diff=61387 2019-05-31T07:05:46Z

<p>Tsguiao: Created page with &quot; Thesis TRISHA DANIELLE SANTOS GUIAO The Way NIDO Nurtures and Protects: A Critical Discourse Analysis on The Representation of a Filipino Broken Family in NIDO Advanced Pr...&quot;</p> <hr /> <div><br /> Thesis<br /> <br /> TRISHA DANIELLE SANTOS GUIAO<br /> <br /> The Way NIDO Nurtures and Protects: A Critical Discourse Analysis on The <br /> Representation of a Filipino Broken Family in NIDO Advanced Protectus 3+’ <br /> #NIDOSERYE Commercials<br /> <br /> Link to flipbook:http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-07648-Guiao,-T <br /> <br /> College of Mass Communication<br /> Department of Broadcast Communication<br /> May 2019</div>

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