https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Tbsane 2026-04-19T13:05:18Z User contributions MediaWiki 1.42.3 https://iskomunidad.upd.edu.ph/index.php?title=File:A_SEMIOTIC_ANALYSIS_OF_MASCULINITY_AS_SEEN_IN_SELECTED_ADVERTISEMENTS_OF_MASTER_PHILIPPINES.pdf&diff=57592 2018-05-29T06:20:20Z

<p>Tbsane: Sane, T.G (2018) A Semiotic Analysis of Masculinity as Seen in Selected Advertisements Of Master Philippines, Unpublished undergraduate thesis, University of the Philippines College of Mass Communication Media plays a significant role in the creation ...</p> <hr /> <div>Sane, T.G (2018) A Semiotic Analysis of Masculinity as Seen in Selected Advertisements Of Master Philippines, Unpublished undergraduate thesis, University of the Philippines College of Mass Communication<br /> <br /> Media plays a significant role in the creation of values in society. Media texts can either serve to reaffirm or reject the status quo.<br /> <br /> Master is a brand that is targeted towards men. However, the researcher believes that there is a problem with the way that men are represented in the advertisements of Master Philippines<br /> <br /> This study focused on selected advertisements from Master Philippines which were chosen using purposive sampling.<br /> <br /> This study is a qualitative research and discusses concepts like objectification and sexualization.<br /> <br /> The researcher found that Master’s advertisements do project traditional gender roles in the Philippines in order to capture their target audience and entice them into buying their products.<br /> <br /> Keywords: Qualitative, gender, masculinity, feminism, roles</div>

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