https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Srsarmenta 2026-04-20T06:00:28Z User contributions MediaWiki 1.42.3 https://iskomunidad.upd.edu.ph/index.php?title=The_Candidate_as_Archetype_in_the_TV_News_Reports_Of_the_2010_Philippine_Presidential_Election&diff=20108 2011-12-05T15:42:23Z

<p>Srsarmenta: New page: Sarmenta Jr., S.R. (2011). The candidate as archetype in the TV news reports of the 2010 Philippine presidential election. Unpublished Doctoral Dissertation. University of the Philippines....</p> <hr /> <div>Sarmenta Jr., S.R. (2011). The candidate as archetype in the TV news reports of the 2010 Philippine<br /> presidential election. Unpublished Doctoral Dissertation. University of the Philippines. College of Mass<br /> Communication<br /> <br /> Media’s role in the electoral process is being increasingly scrutinized for its capability to<br /> offer citizens sufficient information on the qualifications and issue stands of political<br /> candidates. In so doing, the media presents the electorate the candidate as an actor in the<br /> narrative from which archetypes emerge. Given that any discourse as Foucault points out<br /> is a vessel of power, the voter is presented with a powerful image of the candidate that<br /> can affect electoral choices.<br /> <br /> Using a proposed framework based on Richardson’s (2007) Critical Discourse Analysis<br /> for newspapers, 278 presidential candidate reports out of 644 election-related accounts in<br /> the news programs TV Patrol and 24 Oras from January to May 2010, were analyzed.<br /> News reports are often referred to as “stories” and the analysis sought to spot the<br /> character portrayals and the qualities that surfaced. These were then matched with<br /> familiar archetype qualities that appear in the news identified by Lule (2005) and the<br /> religious myths embedded in the Tagalog Pasyon of 1814. Three of the Lule archetypes<br /> with one deviation - The Victim, The Trickster and The Returning Hero; one Lule<br /> archetype, The Good Mother, overlapped with The Good Son of the Pasyon; two<br /> archetypes from the Pasyon -God, the Father and Jesus Christ, The Liberator; and two<br /> archetypes – The Survey Leader and the Underdogs –were manifested as well.<br /> <br /> KEY WORDS: Political communication, elections, archetype<br /> <br /> View Thesis:[[Image:Sarmenta (2011) The Candidate as Archetype in the TV News Reports Of the 2010 Philippine Presidential Election.pdf]]<br /> <br /> [[Category:CMC Thesis]]</div>

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