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	<id>https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&amp;feedformat=atom&amp;user=Rccheng</id>
	<title>Iskomunidad - User contributions [en]</title>
	<link rel="self" type="application/atom+xml" href="https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&amp;feedformat=atom&amp;user=Rccheng"/>
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	<updated>2026-06-30T19:31:37Z</updated>
	<subtitle>User contributions</subtitle>
	<generator>MediaWiki 1.45.1</generator>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=Serbisyo_Publi(ko):_An_Investigative_Study_on_the_Necessity_of_an_Anti-Signage_of_Public_Works_Law&amp;diff=26309</id>
		<title>Serbisyo Publi(ko): An Investigative Study on the Necessity of an Anti-Signage of Public Works Law</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=Serbisyo_Publi(ko):_An_Investigative_Study_on_the_Necessity_of_an_Anti-Signage_of_Public_Works_Law&amp;diff=26309"/>
		<updated>2012-06-19T09:31:01Z</updated>

		<summary type="html">&lt;p&gt;Rccheng: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
This study is an investigation on the prevailing practice of politicians to plaster their names and/or faces in public works such as establishments, vehicles, service programs and campaigns.&lt;br /&gt;
This study then juxtaposed the issue with the push for a law to curb such practice, more commonly known as the “Anti-Signage of Public Works Law.” It delved on the necessity for such law to be pursued.&lt;br /&gt;
Through archival and contemporary research, this study analyzed and synthesized the bills concerned. It also gathered the current costs and conditions of such practice to allow a more concrete grasp of the issue as a whole.&lt;br /&gt;
Through firsthand interviews, this study weighed the motivations and implications of both legislators and politicians. Their perspectives were compared and contrasted to come up with a study of the ethical dimension of the issue as a whole.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Riego, N. (2012). Serbisyo Publi(ko): An Investigative Study on the Necessity of an Anti-Signage of Public Works Law. Unpublished Undergraduate Thesis, University of the Philippines Diliman College of Mass Communication.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
View Thesis: [[Serbisyo_Publiko.pdf]]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Journalism Thesis]][[Category:Investigative Study]][[Category:Government Advertising]][[Category:2012 Thesis]]&lt;/div&gt;</summary>
		<author><name>Rccheng</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=23241</id>
		<title>SA LIKOD SANG YUHOM: THE POLITICAL ECONOMY OF SMILE TV AND REPRESENTING DEVELOPMENT IN BACOLOD CITY</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=23241"/>
		<updated>2012-03-29T11:08:03Z</updated>

		<summary type="html">&lt;p&gt;Rccheng: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
Cheng, R. (2012). &#039;&#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&#039;&#039;. Unpublished undergraduate thesis. College of Mass Communication, University of the Philippines, Diliman.&lt;br /&gt;
&lt;br /&gt;
This case study explores how ownership and management of Smile TV, a local cable channel in Bacolod City, affects the station’s representation of community development, and adds to the still-growing critical literature on community media in the Philippines, specifically on community television. Literature reviewed have pointed out that community media serves primarily as a resistance to mainstream, transnational media which has shamelessly put its own profit-seeking agenda ahead of its responsibility to the public. It thus becomes a champion for the individual and collective identity of the locality it supposedly serves.&lt;br /&gt;
 &lt;br /&gt;
Applying the political economy of communication as main framework and employing qualitative methods, however, the research shows how community media can also be used to push partisan agenda and propagate a bourgeois-friendly status quo. Issues such as dummy ownership, envelopmental journalism, and blocktimers who double as mercenaries for politicians, are also discussed. This study specifically investigates the alleged ties Smile TV has with a local politician and how the channel possibly serves as a political platform, despite vehement denial by its management.&lt;br /&gt;
&lt;br /&gt;
In the end, the study offers an alternative view of community media in Bacolod and challenges the existing discourse of development in a public sphere long dominated by the landed elite and bourgeois-capitalists. It takes a closer look into the city itself and pushes for a media that would encourage a more people-oriented development where members of the community do not merely wait for dole-outs to be given but actively engage within and among themselves to bring about the needed change in society.&lt;br /&gt;
&lt;br /&gt;
Keywords: Smile TV, Bacolod City, development, community media, political economy, public sphere&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/SaLikodSan5232/ View thesis]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Community Media]]&lt;/div&gt;</summary>
		<author><name>Rccheng</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22987</id>
		<title>SA LIKOD SANG YUHOM: THE POLITICAL ECONOMY OF SMILE TV AND REPRESENTING DEVELOPMENT IN BACOLOD CITY</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22987"/>
		<updated>2012-03-27T13:00:29Z</updated>

		<summary type="html">&lt;p&gt;Rccheng: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
Cheng, R. (2012). &#039;&#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&#039;&#039;. Unpublished undergraduate thesis. College of Mass Communication, University of the Philippines, Diliman.&lt;br /&gt;
&lt;br /&gt;
This case study explores how ownership and management of Smile TV, a local cable channel in Bacolod City, affects the station’s representation of community development, and adds to the still-growing critical literature on community media in the Philippines, specifically on community television. Literature reviewed have pointed out that community media serves primarily as a resistance to mainstream, transnational media which has shamelessly put its own profit-seeking agenda ahead of its responsibility to the public. It thus becomes a champion for the individual and collective identity of the locality it supposedly serves.&lt;br /&gt;
 &lt;br /&gt;
Applying the political economy of communication as main framework and employing qualitative methods, however, the research shows how community media can also be used to push partisan agenda and propagate a bourgeois-friendly status quo. Issues such as dummy ownership, envelopmental journalism, and blocktimers who double as mercenaries for politicians, are also discussed. This study specifically investigates the alleged ties Smile TV has with a local politician and how the channel possibly serves as a political platform, despite vehement denial by its management.&lt;br /&gt;
&lt;br /&gt;
In the end, the study offers an alternative view of community media in Bacolod and challenges the existing discourse of development in a public sphere long dominated by the landed elite and bourgeois-capitalists. It takes a closer look into the city itself and pushes for a media that would encourage a more people-oriented development where members of the community do not merely wait for dole-outs to be given but actively engage within and among themselves to bring about the needed change in society.&lt;br /&gt;
&lt;br /&gt;
Cheng, R. (2012). &#039;&#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&#039;&#039;. Unpublished undergraduate thesis. College of Mass Communication, University of the Philippines, Diliman.&lt;br /&gt;
&lt;br /&gt;
Keywords: Smile TV, Bacolod City, development, community media, political economy, public sphere&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/SaLikodSan5232/ View thesis]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Community Media]]&lt;/div&gt;</summary>
		<author><name>Rccheng</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22983</id>
		<title>SA LIKOD SANG YUHOM: THE POLITICAL ECONOMY OF SMILE TV AND REPRESENTING DEVELOPMENT IN BACOLOD CITY</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22983"/>
		<updated>2012-03-27T10:44:23Z</updated>

		<summary type="html">&lt;p&gt;Rccheng: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
Cheng, R. (2012). &#039;&#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&#039;&#039;. Unpublished undergraduate thesis. College of Mass Communication, University of the Philippines, Diliman.&lt;br /&gt;
&lt;br /&gt;
This case study explores how ownership and management of Smile TV, a local cable channel in Bacolod City, affects the station’s representation of community development, and adds to the still-growing critical literature on community media in the Philippines, specifically on community television. Literature reviewed have pointed out that community media serves primarily as a resistance to mainstream, transnational media which has shamelessly put its own profit-seeking agenda ahead of its responsibility to the public. It thus becomes a champion for the individual and collective identity of the locality it supposedly serves.&lt;br /&gt;
 &lt;br /&gt;
Applying the political economy of communication as main framework and employing qualitative methods, however, the research shows how community media can also be used to push partisan agenda and propagate a bourgeois-friendly status quo. Issues such as dummy ownership, envelopmental journalism, and blocktimers who double as mercenaries for politicians, are also discussed. This study specifically investigates the alleged ties Smile TV has with a local politician and how the channel possibly serves as a political platform, despite vehement denial by its management.&lt;br /&gt;
&lt;br /&gt;
In the end, the study offers an alternative view of community media in Bacolod and challenges the existing discourse of development in a public sphere long dominated by the landed elite and bourgeois-capitalists. It takes a closer look into the city itself and pushes for a media that would encourage a more people-oriented development where members of the community do not merely wait for dole-outs to be given but actively engage within and among themselves to bring about the needed change in society.&lt;br /&gt;
&lt;br /&gt;
Keywords: Smile TV, Bacolod City, development, community media, political economy, public sphere&lt;br /&gt;
&lt;br /&gt;
View thesis:[[http://iskwiki.upd.edu.ph/flipbooks/SaLikodSan5232/]] &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Community Media]]&lt;/div&gt;</summary>
		<author><name>Rccheng</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22981</id>
		<title>SA LIKOD SANG YUHOM: THE POLITICAL ECONOMY OF SMILE TV AND REPRESENTING DEVELOPMENT IN BACOLOD CITY</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22981"/>
		<updated>2012-03-27T10:43:51Z</updated>

		<summary type="html">&lt;p&gt;Rccheng: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
Cheng, R. (2012). &#039;&#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&#039;&#039;. Unpublished undergraduate thesis. College of Mass Communication, University of the Philippines, Diliman.&lt;br /&gt;
&lt;br /&gt;
This case study explores how ownership and management of Smile TV, a local cable channel in Bacolod City, affects the station’s representation of community development, and adds to the still-growing critical literature on community media in the Philippines, specifically on community television. Literature reviewed have pointed out that community media serves primarily as a resistance to mainstream, transnational media which has shamelessly put its own profit-seeking agenda ahead of its responsibility to the public. It thus becomes a champion for the individual and collective identity of the locality it supposedly serves.&lt;br /&gt;
 &lt;br /&gt;
Applying the political economy of communication as main framework and employing qualitative methods, however, the research shows how community media can also be used to push partisan agenda and propagate a bourgeois-friendly status quo. Issues such as dummy ownership, envelopmental journalism, and blocktimers who double as mercenaries for politicians, are also discussed. This study specifically investigates the alleged ties Smile TV has with a local politician and how the channel possibly serves as a political platform, despite vehement denial by its management.&lt;br /&gt;
&lt;br /&gt;
In the end, the study offers an alternative view of community media in Bacolod and challenges the existing discourse of development in a public sphere long dominated by the landed elite and bourgeois-capitalists. It takes a closer look into the city itself and pushes for a media that would encourage a more people-oriented development where members of the community do not merely wait for dole-outs to be given but actively engage within and among themselves to bring about the needed change in society.&lt;br /&gt;
&lt;br /&gt;
Keywords: Smile TV, Bacolod City, development, community media, political economy, public sphere&lt;br /&gt;
&lt;br /&gt;
View thesis:[[http://iskwiki.upd.edu.ph/flipbooks/SaLikodSan5232/]] &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Political Economy]][[Category:Thesis--Community Media]&lt;/div&gt;</summary>
		<author><name>Rccheng</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22980</id>
		<title>SA LIKOD SANG YUHOM: THE POLITICAL ECONOMY OF SMILE TV AND REPRESENTING DEVELOPMENT IN BACOLOD CITY</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=SA_LIKOD_SANG_YUHOM:_THE_POLITICAL_ECONOMY_OF_SMILE_TV_AND_REPRESENTING_DEVELOPMENT_IN_BACOLOD_CITY&amp;diff=22980"/>
		<updated>2012-03-27T10:43:14Z</updated>

		<summary type="html">&lt;p&gt;Rccheng: New page: ABSTRACT  Cheng, R. (2012). &amp;#039;&amp;#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&amp;#039;&amp;#039;. Unpublished undergraduate thesis. College of Mass Commu...&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
Cheng, R. (2012). &#039;&#039;Sa Likod sang Yuhom: The Political Economy of Smile TV and Representing Development in Bacolod City&#039;&#039;. Unpublished undergraduate thesis. College of Mass Communication, University of the Philippines, Diliman.&lt;br /&gt;
&lt;br /&gt;
This case study explores how ownership and management of Smile TV, a local cable channel in Bacolod City, affects the station’s representation of community development, and adds to the still-growing critical literature on community media in the Philippines, specifically on community television. Literature reviewed have pointed out that community media serves primarily as a resistance to mainstream, transnational media which has shamelessly put its own profit-seeking agenda ahead of its responsibility to the public. It thus becomes a champion for the individual and collective identity of the locality it supposedly serves.&lt;br /&gt;
 &lt;br /&gt;
Applying the political economy of communication as main framework and employing qualitative methods, however, the research shows how community media can also be used to push partisan agenda and propagate a bourgeois-friendly status quo. Issues such as dummy ownership, envelopmental journalism, and blocktimers who double as mercenaries for politicians, are also discussed. This study specifically investigates the alleged ties Smile TV has with a local politician and how the channel possibly serves as a political platform, despite vehement denial by its management.&lt;br /&gt;
&lt;br /&gt;
In the end, the study offers an alternative view of community media in Bacolod and challenges the existing discourse of development in a public sphere long dominated by the landed elite and bourgeois-capitalists. It takes a closer look into the city itself and pushes for a media that would encourage a more people-oriented development where members of the community do not merely wait for dole-outs to be given but actively engage within and among themselves to bring about the needed change in society.&lt;br /&gt;
&lt;br /&gt;
Keywords: Smile TV, Bacolod City, development, community media, political economy, public sphere&lt;br /&gt;
&lt;br /&gt;
View thesis:[[http://iskwiki.upd.edu.ph/flipbooks/SaLikodSan5232/]] &lt;br /&gt;
&lt;br /&gt;
[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Political Economy]][[Category:Thesis--Community Media]&lt;/div&gt;</summary>
		<author><name>Rccheng</name></author>
	</entry>
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