https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Mmaseron 2026-05-05T01:28:53Z User contributions MediaWiki 1.42.3 https://iskomunidad.upd.edu.ph/index.php?title=From_Less_Talk_to_All_Talk:_An_Analysis_of_the_Development_of_FM_Programming_in_the_Philippines&diff=24009 2012-04-13T06:06:15Z

<p>Mmaseron: </p> <hr /> <div>ABSTRACT <br /> <br /> Aseron, M. M. (2011). ‘From Less Talk to All Talk: An Analysis of the Development <br /> of FM Programming in the Philippines’, Unpublished Graduate Studies Thesis, <br /> University of the Philippines, Diliman. <br /> <br /> <br /> This study traces the beginnings and evolution of FM radio programming in the <br /> Philippines from the medium’s establishment in the 1960s up to the present. Remarkable <br /> changes have taken place through the years in the realm of program formats as well as <br /> marketing strategies. These changes have largely been attributed to a number of factors, <br /> the most influential of which are technological developments and audience behavior. By <br /> virtue of data gathered through verbal accounts of key players in the industry who have <br /> witnessed the medium’s evolution through the years, combined with the researcher’s own <br /> first-hand account of its development, the study reveals not only how, when and why these <br /> changes occurred, but it also equates these changes with how the FM radio industry works <br /> as a system whose interrelated parts function as a whole unit, and how it becomes a part of <br /> a greater unit called the mass media industry. <br /> <br /> This study also unravels how such changes point to the political economy of the <br /> media industry—the dynamics involved in sustaining the broadcasting business, and how <br /> media conglomerates gain control of the supposed “level playing field”. <br /> <br /> It also touches on how the country’s cultural identity has been influenced by its <br /> American colonizers, as evidenced by the workings of the FM radio industry, specifically <br /> with regard to programming. <br /> ii <br /> <br /> The researcher also shares her analyses of such phenomena which she hopes will prove <br /> useful to the industry. <br /> <br /> But more importantly, the researcher regards this study as a pioneering work in the <br /> study and documentation of Philippine FM radio history, which she hopes will be helpful <br /> to those who plan to conduct future research work related to the topic, and which will offer <br /> readers a better understanding of the industry.</div>

Mmaseron https://iskomunidad.upd.edu.ph/index.php?title=From_Less_Talk_to_All_Talk:_An_Analysis_of_the_Development_of_FM_Programming_in_the_Philippines&diff=24008 2012-04-13T06:05:44Z

<p>Mmaseron: New page: ABSTRACT Aseron, M. M. (2011). ‘From Less Talk to All Talk: An Analysis of the Development of FM Programming in the Philippines’, Unpublished Graduate Studies...</p> <hr /> <div> ABSTRACT <br /> <br /> Aseron, M. M. (2011). ‘From Less Talk to All Talk: An Analysis of the Development <br /> of FM Programming in the Philippines’, Unpublished Graduate Studies Thesis, <br /> University of the Philippines, Diliman. <br /> <br /> <br /> This study traces the beginnings and evolution of FM radio programming in the <br /> Philippines from the medium’s establishment in the 1960s up to the present. Remarkable <br /> changes have taken place through the years in the realm of program formats as well as <br /> marketing strategies. These changes have largely been attributed to a number of factors, <br /> the most influential of which are technological developments and audience behavior. By <br /> virtue of data gathered through verbal accounts of key players in the industry who have <br /> witnessed the medium’s evolution through the years, combined with the researcher’s own <br /> first-hand account of its development, the study reveals not only how, when and why these <br /> changes occurred, but it also equates these changes with how the FM radio industry works <br /> as a system whose interrelated parts function as a whole unit, and how it becomes a part of <br /> a greater unit called the mass media industry. <br /> <br /> This study also unravels how such changes point to the political economy of the <br /> media industry—the dynamics involved in sustaining the broadcasting business, and how <br /> media conglomerates gain control of the supposed “level playing field”. <br /> <br /> It also touches on how the country’s cultural identity has been influenced by its <br /> American colonizers, as evidenced by the workings of the FM radio industry, specifically <br /> with regard to programming. <br /> ii <br /> <br /> The researcher also shares her analyses of such phenomena which she hopes will prove <br /> useful to the industry. <br /> <br /> But more importantly, the researcher regards this study as a pioneering work in the <br /> study and documentation of Philippine FM radio history, which she hopes will be helpful <br /> to those who plan to conduct future research work related to the topic, and which will offer <br /> readers a better understanding of the industry.</div>

Mmaseron