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	<id>https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&amp;feedformat=atom&amp;user=Mcmarmol</id>
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	<updated>2026-04-09T11:15:51Z</updated>
	<subtitle>User contributions</subtitle>
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	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=23540</id>
		<title>Before We Kill the Author: Understanding the Television Directors World, Meaning Structure and the Sharing of the Authorial Role</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=23540"/>
		<updated>2012-04-02T02:22:08Z</updated>

		<summary type="html">&lt;p&gt;Mcmarmol: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Marmol, M. R. C. (2011). Before We Kill the Author: Understanding the Television Director’s World, Meaning Structure and the Sharing of the Authorial Role, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Creative genius. Team builder. Calls the shots. Head planner. Knows the littlest production tricks to the most complicated techniques and strategies. That is the television director, as defined in the pages of various television production books. But the director plays more roles than all these textbook definitions can ever encapsulate. Most production books limit its discussion to the technicalities of the profession thus failing to introduce the actual experience, the struggle, the politics and the economics of directing and the system around and over it.&lt;br /&gt;
&lt;br /&gt;
This ethnographic study focuses on understanding the television directing profession with director Malu Sevilla (Mutya, Noah, Agimat, Todamax, My Binondo Girl) as the focal point of data gathering and analysis. Fusing ideas from ethnomethodology, political economy, encoding/decoding theory of Stuart Hall, and Organizational Culture theory, this research analyzed the work environment of Sevilla and how different factors shape the responsibilities and tasks of a television director. Through a mixture of participant and non-participant observation, this research aims to understand the work dynamics on the set, between the director and each of the people involved in the production process, putting emphasis on shared authorship. Also, a description of a director’s career path is provided in this research. Lastly, the three sides of directing (business, creative and technical), are assessed using existing literature and data gathered from interviews with Sevilla. This research seeks to extensively understand the different challenges that the director goes through the different stages of production, something that aspiring directors can never foresee inside the four walls of a classroom.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Keywords: television director, production, ethnography, shared authorship&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/BeforeWeKi5320 View Thesis]&lt;br /&gt;
&lt;br /&gt;
[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category: Student Papers]] [[Category: Theses]]&lt;/div&gt;</summary>
		<author><name>Mcmarmol</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=23283</id>
		<title>Before We Kill the Author: Understanding the Television Directors World, Meaning Structure and the Sharing of the Authorial Role</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=23283"/>
		<updated>2012-03-29T16:21:39Z</updated>

		<summary type="html">&lt;p&gt;Mcmarmol: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Marmol, M. R. C. (2011). Before We Kill the Author: Understanding the Television Director’s World, Meaning Structure and the Sharing of the Authorial Role, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Creative genius. Team builder. Calls the shots. Head planner. Knows the littlest production tricks to the most complicated techniques and strategies. That is the television director, as defined in the pages of various television production books. But the director plays more roles than all these textbook definitions can ever encapsulate. Most production books limit its discussion to the technicalities of the profession thus failing to introduce the actual experience, the struggle, the politics and the economics of directing and the system around and over it.&lt;br /&gt;
&lt;br /&gt;
This ethnographic study focuses on understanding the television directing profession with director Malu Sevilla (Mutya, Noah, Agimat, Todamax, My Binondo Girl) as the focal point of data gathering and analysis. Fusing ideas from ethnomethodology, political economy, encoding/decoding theory of Stuart Hall, and Organizational Culture theory, this research analyzed the work environment of Sevilla and how different factors shape the responsibilities and tasks of a television director. Through a mixture of participant and non-participant observation, this research aims to understand the work dynamics on the set, between the director and each of the people involved in the production process, putting emphasis on shared authorship. Also, a description of a director’s career path is provided in this research. Lastly, the three sides of directing (business, creative and technical), are assessed using existing literature and data gathered from interviews with Sevilla. This research seeks to extensively understand the different challenges that the director goes through the different stages of production, something that aspiring directors can never foresee inside the four walls of a classroom.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Keywords: television director, production, ethnography, shared authorship&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/BeforeWeKi5817 View Thesis]&lt;br /&gt;
&lt;br /&gt;
[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category: Student Papers]] [[Category: Theses]]&lt;/div&gt;</summary>
		<author><name>Mcmarmol</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=22996</id>
		<title>Before We Kill the Author: Understanding the Television Directors World, Meaning Structure and the Sharing of the Authorial Role</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=22996"/>
		<updated>2012-03-27T16:44:52Z</updated>

		<summary type="html">&lt;p&gt;Mcmarmol: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Marmol, M. R. C. (2011). Before We Kill the Author: Understanding the Television Director’s World, Meaning Structure and the Sharing of the Authorial Role, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Creative genius. Team builder. Calls the shots. Head planner. Knows the littlest production tricks to the most complicated techniques and strategies. That is the television director, as defined in the pages of various television production books. But the director plays more roles than all these textbook definitions can ever encapsulate. Most production books limit its discussion to the technicalities of the profession thus failing to introduce the actual experience, the struggle, the politics and the economics of directing and the system around and over it.&lt;br /&gt;
&lt;br /&gt;
This ethnographic study focuses on understanding the television directing profession with director Malu Sevilla (Mutya, Noah, Agimat, Todamax, My Binondo Girl) as the focal point of data gathering and analysis. Fusing ideas from ethnomethodology, political economy, encoding/decoding theory of Stuart Hall, and Organizational Culture theory, this research analyzed the work environment of Sevilla and how different factors shape the responsibilities and tasks of a television director. Through a mixture of participant and non-participant observation, this research aims to understand the work dynamics on the set, between the director and each of the people involved in the production process, putting emphasis on shared authorship. Also, a description of a director’s career path is provided in this research. Lastly, the three sides of directing (business, creative and technical), are assessed using existing literature and data gathered from interviews with Sevilla. This research seeks to extensively understand the different challenges that the director goes through the different stages of production, something that aspiring directors can never foresee inside the four walls of a classroom.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Keywords: television director, production, ethnography, shared authorship&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/Marmol View Thesis]&lt;br /&gt;
&lt;br /&gt;
[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category: Student Papers]] [[Category: Theses]]&lt;/div&gt;</summary>
		<author><name>Mcmarmol</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=22995</id>
		<title>Before We Kill the Author: Understanding the Television Directors World, Meaning Structure and the Sharing of the Authorial Role</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=Before_We_Kill_the_Author:_Understanding_the_Television_Directors_World,_Meaning_Structure_and_the_Sharing_of_the_Authorial_Role&amp;diff=22995"/>
		<updated>2012-03-27T16:44:32Z</updated>

		<summary type="html">&lt;p&gt;Mcmarmol: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;ABSTRACT&lt;br /&gt;
&lt;br /&gt;
Marmol, M. R. C. (2011). Before We Kill the Author: Understanding the Television Director’s World, Meaning Structure and the Sharing of the Authorial Role, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.&lt;br /&gt;
&lt;br /&gt;
Creative genius. Team builder. Calls the shots. Head planner. Knows the littlest production tricks to the most complicated techniques and strategies. That is the television director, as defined in the pages of various television production books. But the director plays more roles than all these textbook definitions can ever encapsulate. Most production books limit its discussion to the technicalities of the profession thus failing to introduce the actual experience, the struggle, the politics and the economics of directing and the system around and over it.&lt;br /&gt;
&lt;br /&gt;
This ethnographic study focuses on understanding the television directing profession with director Malu Sevilla (Mutya, Noah, Agimat, Todamax, My Binondo Girl) as the focal point of data gathering and analysis. Fusing ideas from ethnomethodology, political economy, encoding/decoding theory of Stuart Hall, and Organizational Culture theory, this research analyzed the work environment of Sevilla and how different factors shape the responsibilities and tasks of a television director. Through a mixture of participant and non-participant observation, this research aims to understand the work dynamics on the set, between the director and each of the people involved in the production process, putting emphasis on shared authorship. Also, a description of a director’s career path is provided in this research. Lastly, the three sides of directing (business, creative and technical), are assessed using existing literature and data gathered from interviews with Sevilla. This research seeks to extensively understand the different challenges that the director goes through the different stages of production, something that aspiring directors can never foresee inside the four walls of a classroom.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Keywords: television director, production, ethnography, shared authorship&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/Marmol View Thesis]&lt;br /&gt;
&lt;br /&gt;
[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category: Student Papers]] [[Category: Theses]]&lt;/div&gt;</summary>
		<author><name>Mcmarmol</name></author>
	</entry>
	<entry>
		<id>https://iskomunidad.upd.edu.ph/index.php?title=The_Starting_Point:_A_Descriptive_Study_on_the_Patterns_in_the_Programming_of_Arirang:_Global_TV_of_Korea&amp;diff=22982</id>
		<title>The Starting Point: A Descriptive Study on the Patterns in the Programming of Arirang: Global TV of Korea</title>
		<link rel="alternate" type="text/html" href="https://iskomunidad.upd.edu.ph/index.php?title=The_Starting_Point:_A_Descriptive_Study_on_the_Patterns_in_the_Programming_of_Arirang:_Global_TV_of_Korea&amp;diff=22982"/>
		<updated>2012-03-27T10:43:53Z</updated>

		<summary type="html">&lt;p&gt;Mcmarmol: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Link title]]This study seeks to find patterns in the programming of Arirang, South Korea’s official global TV, and to discover how programmers create a television that is intended for globalization.&lt;br /&gt;
&lt;br /&gt;
This study provides an analysis of the January 2012 programming of Arirang from Monday to Sunday. Through creating categories for the programs of Arirang, this study was able to make a framework in analyzing the patterns in the distribution of the programs in the programming of Arirang. This study is guided by the concept of the role of the international broadcasting in being a tool for globalization.  &lt;br /&gt;
&lt;br /&gt;
Through content analysis, this study found out that Arirang prioritizes the promotion of Korea’s traditional culture the most, and the promotion of multicultural understanding the least. In the scheduling of its programs, a big portion of its 24-hour broadcast are just replays of 16 programs under the traditional culture promotion category, 5 programs under the modern culture promotion, 4 programs under the country information category, and three programs under the multicultural understanding category. &lt;br /&gt;
&lt;br /&gt;
Arirang is a tool for the cultural globalization of Korea through spreading Korean cultural information across national borders, and by involving non-Koreans in its programs as the program host or participant.&lt;br /&gt;
&lt;br /&gt;
Reyes, G. (2012). The Starting Point: A Descriptive Study On The Patterns In The Television Programming Of Arirang: Korea’s Global TV. Unpublished Undergraduate Thesis. University of the Philippines Diliman.&lt;br /&gt;
&lt;br /&gt;
Keywords: programming, global TV, globalization, cultural globalization, Arirang&lt;br /&gt;
&lt;br /&gt;
[http://iskwiki.upd.edu.ph/flipbooks/thestartin69/ View Thesis]&lt;br /&gt;
&lt;br /&gt;
Subject Index: Programming of a Global TV--- Arirang: Korea&#039;s Global TV&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Programming]][[Category:Thesis--Global TV]]&lt;/div&gt;</summary>
		<author><name>Mcmarmol</name></author>
	</entry>
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