https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Knochoa 2026-06-23T06:57:35Z User contributions MediaWiki 1.45.1 https://iskomunidad.upd.edu.ph/index.php?title=Consumer_Engagement_with_the_Facebook_Pages_of_the_Top_Corporations_in_the_Philippines&diff=46452 2015-12-16T17:11:55Z

<p>Knochoa: </p> <hr /> <div>Ochoa, K. T. (2015). Consumer engagement with the Facebook pages of the top<br /> corporations in the Philippines. Unpublished Undergraduate Thesis, University of the<br /> Philippines College of Mass Communication.<br /> <br /> From being part of traditional marketing, consumer engagement has now been<br /> present online specifically on social media. With the growth of social media these past<br /> years, corporations have utilized these sites for them to communicate and interact with<br /> their consumers. This study looks into consumer engagement on the Facebook pages of<br /> the top corporations in the Philippines. It seeks to determine how consumer engagement<br /> differs across these top corporations and their respective industries.<br /> Using the Engagement Pyramid and the Uses and Gratifications theory as the<br /> study framework, a content analysis of 1278 posts was done across the 20 Facebook<br /> pages of the top corporations. Findings showed there were corporations which were able<br /> to facilitate consumer engagement in all levels while there were also corporations which<br /> were in the early stages of using social media for engagement. Nonetheless, these top<br /> corporations have promising capacities in further enhancing their Facebook pages and in<br /> further increasing consumer engagement. <br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2011-04074-Ochoa,-K View Thesis]<br /> <br /> [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Communication Research Thesis]][[Category:2015 Thesis]][[Category:Thesis--Social Media Marketing]][[Category:Thesis--Consumer Engagement]]</div>

Knochoa https://iskomunidad.upd.edu.ph/index.php?title=Consumer_Engagement_with_the_Facebook_Pages_of_the_Top_Corporations_in_the_Philippines&diff=46451 2015-12-16T16:27:55Z

<p>Knochoa: Created page with &quot;Ochoa, K. T. (2015). Consumer engagement with the Facebook pages of the top corporations in the Philippines. Unpublished Undergraduate Thesis, University of the Philippines Co...&quot;</p> <hr /> <div>Ochoa, K. T. (2015). Consumer engagement with the Facebook pages of the top<br /> corporations in the Philippines. Unpublished Undergraduate Thesis, University of the<br /> Philippines College of Mass Communication.<br /> <br /> From being part of traditional marketing, consumer engagement has now been<br /> present online specifically on social media. With the growth of social media these past<br /> years, corporations have utilized these sites for them to communicate and interact with<br /> their consumers. This study looks into consumer engagement on the Facebook pages of<br /> the top corporations in the Philippines. It seeks to determine how consumer engagement<br /> differs across these top corporations and their respective industries.<br /> Using the Engagement Pyramid and the Uses and Gratifications theory as the<br /> study framework, a content analysis of 1278 posts was done across the 20 Facebook<br /> pages of the top corporations. Findings showed there were corporations which were able<br /> to facilitate consumer engagement in all levels while there were also corporations which<br /> were in the early stages of using social media for engagement. Nonetheless, these top<br /> corporations have promising capacities in further enhancing their Facebook pages and in<br /> further increasing consumer engagement. &gt;<br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2011-04074-Ochoa,-K View Thesis]<br /> <br /> [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Communication Research Thesis]][[Category:2015 Thesis]][[Category:Thesis--Social Media Marketing]][[Category:Thesis--Consumer Engagement]]</div>

Knochoa