https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Kmaliwate 2026-04-04T13:57:51Z User contributions MediaWiki 1.42.3 https://iskomunidad.upd.edu.ph/index.php?title=Mommy_in_a_Bottle:_A_Study_on_Commodified_Motherhood_as_Projected_in_Select_Sponsored_YouTube_Mommy_Vlogs&diff=61584 2019-06-17T04:14:01Z

<p>Kmaliwate: </p> <hr /> <div>Aliwate, K.D. (2019). Mommy in a Bottle: A study on commodified motherhood as projected in select sponsored YouTube mommy vlogs (Unpublished Undergraduate Thesis). College of Mass Communication, University of the Philippines Diliman, Quezon City.<br /> <br /> '''Abstract'''<br /> Vlogging as a form of social media content has not only become a new platform for amateur broadcasting but has also become a new advertising platform through influencer marketing. Mothers, as users of video-sharing platforms such as YouTube for authentic experience-sharing, have not been exceptions to being used for product or service promotion.<br /> <br /> Through my study, I identified how mommy vloggers were used to construct and affirm motherhood identities through their product consumption. I problematized such representations of motherhood as portrayals which are more contrived to fit commercial standards than authentic as previously perceived. Through a critical discourse analysis, I analyzed the sponsored content of three prominent Filipina YouTube vloggers, namely: Judy Travis, Andi Manzano, and Anne Clutz, as they provide this study a variety of perspectives on motherhood from their varying approaches to vlogging. <br /> <br /> This study finds that while mommy vlogging has the potential to empower women to shape their own identities, it is still used as a platform to promote a commercial ideal of motherhood which perpetuates consumerist culture. I believe that this study offers a new perspective in terms of situating the feminist movement within the evolution and development of new media.<br /> <br /> <br /> '''Keywords''': mommy vlogging, commodified motherhood, feminism, YouTube <br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-01844-Aliwate, View Thesis]<br /> <br /> [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication]][[Category:2019 Thesis]][[Category:Thesis--Feminism]][[Category:Thesis--New Media]]</div>

Kmaliwate https://iskomunidad.upd.edu.ph/index.php?title=Mommy_in_a_Bottle:_A_Study_on_Commodified_Motherhood_as_Projected_in_Select_Sponsored_YouTube_Mommy_Vlogs&diff=61583 2019-06-17T04:13:16Z

<p>Kmaliwate: Created page with &quot;ABSTRACT Aliwate, K.D. (2019). Mommy in a Bottle: A study on commodified motherhood as projected in select sponsored YouTube mommy vlogs (Unpublished Undergraduate Thesis). Co...&quot;</p> <hr /> <div>ABSTRACT<br /> Aliwate, K.D. (2019). Mommy in a Bottle: A study on commodified motherhood as projected in select sponsored YouTube mommy vlogs (Unpublished Undergraduate Thesis). College of Mass Communication, University of the Philippines Diliman, Quezon City.<br /> <br /> Vlogging as a form of social media content has not only become a new platform for amateur broadcasting but has also become a new advertising platform through influencer marketing. Mothers, as users of video-sharing platforms such as YouTube for authentic experience-sharing, have not been exceptions to being used for product or service promotion.<br /> <br /> Through my study, I identified how mommy vloggers were used to construct and affirm motherhood identities through their product consumption. I problematized such representations of motherhood as portrayals which are more contrived to fit commercial standards than authentic as previously perceived. Through a critical discourse analysis, I analyzed the sponsored content of three prominent Filipina YouTube vloggers, namely: Judy Travis, Andi Manzano, and Anne Clutz, as they provide this study a variety of perspectives on motherhood from their varying approaches to vlogging. <br /> <br /> This study finds that while mommy vlogging has the potential to empower women to shape their own identities, it is still used as a platform to promote a commercial ideal of motherhood which perpetuates consumerist culture. I believe that this study offers a new perspective in terms of situating the feminist movement within the evolution and development of new media.<br /> <br /> <br /> Keywords: mommy vlogging, commodified motherhood, feminism, YouTube <br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-01844-Aliwate, View Thesis]<br /> <br /> [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication]][[Category:2019 Thesis]][[Category:Thesis--Feminism]][[Category:Thesis--New Media]]</div>

Kmaliwate