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Romancing Cultural Difference

2012-03-27T07:48:38Z

Jvkitane:

ABSTRACT

“Representation is found at the heart of mediation.” (Siapera, 2010) Yet, in the
context of mediating cultural difference which is inherently complex and diverse,
misrepresentations may occur. Hence, one must always ask—are there stereotypes in this
representation? Does this portrayal contain racist or prejudiced views?

This study questioned the representation of Visayan women in Philippine
telenovelas from 2007 to 2011, namely MariMar (Philippines), My Girl (Philippines),
and Agua Bendita. The texts were examined using Critical Discourse Analysis, alongside
the theories of Representation, Identity, Stereotyping and Hegemony.

Findings showed that majority of representations portrayed Visayan women as
members of the lower economic strata, and were either unemployed or working in
service-oriented positions. They were also portrayed, character-wise, as either irrational
or servile, justifying the oppression and discrimination exercised by the representations.
Also, in order to contain difference, the folkloric characteristics, i.e. external symbols of
culture were highlighted, thus depicting the other as quaint, distant, and picturesque, and
therefore not threateningly different.

All these, according to Siapera, belong to certain “regimes of representation,”
loosely based on Foucault’s (1997) “regimes of truth.” In a nutshell, these regimes denote
the convergence of certain ideas and discourses with certain power structures and
mechanisms that sustain such representations.

Kitane, J.O.V. (2012). Romancing Cultural Difference: A Study on the Representation of
Visayan Women on Philippine Television. Unpublished Undergraduate Thesis, College of
Mass Communication, University of the Philippines-Diliman.

Keywords: Visayan, Cultural Diversity, Representation, Stereotyping, Hegemony

[http://iskwiki.upd.edu.ph/flipbooks/Romancing View Thesis]

[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Student Papers]][[Category: Theses]]

Romancing Cultural Difference

2012-03-27T07:42:59Z

Jvkitane:

ABSTRACT

“Representation is found at the heart of mediation.” (Siapera, 2010) Yet, in the
context of mediating cultural difference which is inherently complex and diverse,
misrepresentations may occur. Hence, one must always ask—are there stereotypes in this
representation? Does this portrayal contain racist or prejudiced views?

This study questioned the representation of Visayan women in Philippine
telenovelas from 2007 to 2011, namely MariMar (Philippines), My Girl (Philippines),
and Agua Bendita. The texts were examined using Critical Discourse Analysis, alongside
the theories of Representation, Identity, Stereotyping and Hegemony.

Findings showed that majority of representations portrayed Visayan women as
members of the lower economic strata, and were either unemployed or working in
service-oriented positions. They were also portrayed, character-wise, as either irrational
or servile, justifying the oppression and discrimination exercised by the representations.
Also, in order to contain difference, the folkloric characteristics, i.e. external symbols of
culture were highlighted, thus depicting the other as quaint, distant, and picturesque, and
therefore not threateningly different.

All these, according to Siapera, belong to certain “regimes of representation,”
loosely based on Foucault’s (1997) “regimes of truth.” In a nutshell, these regimes denote
the convergence of certain ideas and discourses with certain power structures and
mechanisms that sustain such representations.

Kitane, J.O.V. (2012). Romancing Cultural Difference: A Study on the Representation of
Visayan Women on Philippine Television. Unpublished Undergraduate Thesis, College of
Mass Communication, University of the Philippines-Diliman.

Keywords: Visayan, Cultural Diversity, Representation, Stereotyping, Hegemony

[http://iskwiki.upd.edu.ph/flipbooks/ACaseStudy5217/ View Thesis]

[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Student Papers]][[Category: Theses]]

Romancing Cultural Difference

2012-03-27T07:41:19Z

Jvkitane: New page: ABSTRACT Kitane, J.O.V. (2012). Romancing Cultural Difference: A Study on the Representation of Visayan Women on Philippine Television. Unpublished Undergraduate Thesis, College of Mass...

ABSTRACT
Kitane, J.O.V. (2012). Romancing Cultural Difference: A Study on the Representation of
Visayan Women on Philippine Television. Unpublished Undergraduate Thesis, College of
Mass Communication, University of the Philippines-Diliman.
“Representation is found at the heart of mediation.” (Siapera, 2010) Yet, in the
context of mediating cultural difference which is inherently complex and diverse,
misrepresentations may occur. Hence, one must always ask—are there stereotypes in this
representation? Does this portrayal contain racist or prejudiced views?
This study questioned the representation of Visayan women in Philippine
telenovelas from 2007 to 2011, namely MariMar (Philippines), My Girl (Philippines),
and Agua Bendita. The texts were examined using Critical Discourse Analysis, alongside
the theories of Representation, Identity, Stereotyping and Hegemony.
Findings showed that majority of representations portrayed Visayan women as
members of the lower economic strata, and were either unemployed or working in
service-oriented positions. They were also portrayed, character-wise, as either irrational
or servile, justifying the oppression and discrimination exercised by the representations.
Also, in order to contain difference, the folkloric characteristics, i.e. external symbols of
culture were highlighted, thus depicting the other as quaint, distant, and picturesque, and
therefore not threateningly different.
All these, according to Siapera, belong to certain “regimes of representation,”
loosely based on Foucault’s (1997) “regimes of truth.” In a nutshell, these regimes denote
the convergence of certain ideas and discourses with certain power structures and
mechanisms that sustain such representations.

Keywords: Visayan, Cultural Diversity, Representation, Stereotyping, Hegemony