Iskomunidad - User contributions [en]

Operation Save the Library from the Gen Z’s: The Effect of Web 2.0 Communication Tools in Marketing the UP Diliman University Library Electronic Database

2019-05-27T15:42:17Z

Jvgabriel1: Created page with "== ABSTRACT == Gabriel, J. K. (2019). ''Operation save the library from the Gen Z’s: the effect of Web 2.0 communication tools in marketing the UP Diliman University Library..."

== ABSTRACT ==
Gabriel, J. K. (2019). ''Operation save the library from the Gen Z’s: the effect of Web 2.0 communication tools in marketing the UP Diliman University Library Electronic Database'', Unpublished Bachelor’s thesis, University of the Philippines Diliman.

This study aims to find out what makes certain messages channeled through Web 2.0 communication tools effective to members of Generation Z, and how libraries can create more meaningful messages, to persuade them to use their services. Using semiotics and digital rhetoric as a framework, a digital-based marketing campaign was developed to promote the UP Diliman University Library Electronic Database, which served as the case study of this research. In making this campaign, insighting, creating a marketing plan, and conducting a pretest were done. Through a thematic analysis of focus group discussions and interviews, results showed that students who do not use the Electronic Database, also did not view the library as “home”. From this insight, a marketing plan was conceptualized with the tagline, “EZ with ED”, and placed a kuya-like mascot in the center. Results from the campaign pretest showed that the application of Gurak’s elements of anonymity, interactivity, reach, and speed, could be used to make messages more effective for the Gen Z. The study revealed that a carefully-planned marketing campaign that makes efficient use of Web 2.0 communication tools can increase library service usage of Gen Z.

Keywords: Web 2.0, marketing library services, semiotics, digital rhetoric, Gen Z

[http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2015-08573-Gabriel_ View Thesis]

[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2019 Thesis]][[Category:Thesis--Marketing Libraries]][[Category:Thesis--Media]]

UP Broadcasting Association

2017-07-07T17:46:13Z

Jvgabriel1: /* Activities */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

President 
Teresa Joanna C. Rosales, Batch 2014.5

Vice President for Internal Affairs 
Mica Patricia V. Flores, Batch 2014

Vice President for External Affairs 
Deanne Louise C. Capiral, Batch 2015.5

Executive Secretary 
Andrea Bianca V. Duldulao, Batch 2016

Vice President for Finance 
Joshua Clarence N. Lu, Batch 2015

Vice President for Publicity and Promotions 
Jeriah Kyle V. Gabriel, Batch 2015

==Activities==

Broad Ass Productions 
Broad Ass Productions, or simply BAP, is the flagship program of the organization, which serves as the venue for the Assers to showcase their talents, both artistic and technical through productions. 

20/20: A Projected Vision 
One of the biggest events of the organization is 20/20: A Projected Vision, an event kickstarted with a literary contest where two winners get a chance to have their works transformed into short films which culminate in a film screening. College students acts, such as bands and spoken word artists, also get a chance to perform in this youth-oriented event. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester.

Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

Broad Ass Week 
To celebrate its many successful projects for the year, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university.

Past activities held during KNOWING NO BOUNDS: Broad Ass Week 48 included a launch for our infinity-mirror exhibit (which can still be seen in the college) called INFINITE, and the Maskom Free Food Fair, CORONA. The week continued with REACH: Appreciation Day, SPECTRUM: Community Workshop, and capped off with the anniversary party, HIGH DEF.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
You can reach UP Broad Ass in the following pages: 
[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

File:Broadass.jpg

2017-07-07T17:44:04Z

Jvgabriel1: Jvgabriel1 uploaded a new version of "File:Broadass.jpg": Reverted to version as of 17:42, 7 July 2017

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2017-07-07T17:43:57Z

Jvgabriel1: Jvgabriel1 uploaded a new version of "File:Broadass.jpg"

File:Broadass.jpg

2017-07-07T17:42:17Z

Jvgabriel1: Jvgabriel1 uploaded a new version of "File:Broadass.jpg"

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2017-07-07T17:37:30Z

Jvgabriel1: Jvgabriel1 uploaded a new version of "File:Broadass.jpg": Reverted to version as of 17:16, 7 July 2017

UP Broadcasting Association

2017-07-07T17:36:08Z

Jvgabriel1: /* See Also */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

President 
Teresa Joanna C. Rosales, Batch 2014.5

Vice President for Internal Affairs 
Mica Patricia V. Flores, Batch 2014

Vice President for External Affairs 
Deanne Louise C. Capiral, Batch 2015.5

Executive Secretary 
Andrea Bianca V. Duldulao, Batch 2016

Vice President for Finance 
Joshua Clarence N. Lu, Batch 2015

Vice President for Publicity and Promotions 
Jeriah Kyle V. Gabriel, Batch 2015

==Activities==

Broad Ass Productions 
Broad Ass Productions, or simply BAP, is the flagship program of the organization, which serves as the venue for the Assers to showcase their talents, both artistic and technical through productions. 

20/20: A Projected Vision 
One of the biggest events of the organization is 20/20: A Projected Vision, an event kickstarted with a literary contest where two winners get a chance to have their works transformed into short films which culminate in a film screening. College students acts, such as bands and spoken word artists, also get a chance to perform in this youth-oriented event. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester.

Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many successful projects for the year, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university.

Past activities held during KNOWING NO BOUNDS: Broad Ass Week 48 included a launch for our infinity-mirror exhibit (which can still be seen in the college) called INFINITE, and the Maskom Free Food Fair, CORONA. The week continued with REACH: Appreciation Day, SPECTRUM: Community Workshop, and capped off with the anniversary party, HIGH DEF.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
You can reach UP Broad Ass in the following pages: 
[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

UP Broadcasting Association

2017-07-07T17:35:56Z

Jvgabriel1: /* See Also */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

President 
Teresa Joanna C. Rosales, Batch 2014.5

Vice President for Internal Affairs 
Mica Patricia V. Flores, Batch 2014

Vice President for External Affairs 
Deanne Louise C. Capiral, Batch 2015.5

Executive Secretary 
Andrea Bianca V. Duldulao, Batch 2016

Vice President for Finance 
Joshua Clarence N. Lu, Batch 2015

Vice President for Publicity and Promotions 
Jeriah Kyle V. Gabriel, Batch 2015

==Activities==

Broad Ass Productions 
Broad Ass Productions, or simply BAP, is the flagship program of the organization, which serves as the venue for the Assers to showcase their talents, both artistic and technical through productions. 

20/20: A Projected Vision 
One of the biggest events of the organization is 20/20: A Projected Vision, an event kickstarted with a literary contest where two winners get a chance to have their works transformed into short films which culminate in a film screening. College students acts, such as bands and spoken word artists, also get a chance to perform in this youth-oriented event. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester.

Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many successful projects for the year, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university.

Past activities held during KNOWING NO BOUNDS: Broad Ass Week 48 included a launch for our infinity-mirror exhibit (which can still be seen in the college) called INFINITE, and the Maskom Free Food Fair, CORONA. The week continued with REACH: Appreciation Day, SPECTRUM: Community Workshop, and capped off with the anniversary party, HIGH DEF.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
You can reach UP Broad Ass in the following pages:
[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

UP Broadcasting Association

2017-07-07T17:34:32Z

Jvgabriel1: /* Executive Committee */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

President 
Teresa Joanna C. Rosales, Batch 2014.5

Vice President for Internal Affairs 
Mica Patricia V. Flores, Batch 2014

Vice President for External Affairs 
Deanne Louise C. Capiral, Batch 2015.5

Executive Secretary 
Andrea Bianca V. Duldulao, Batch 2016

Vice President for Finance 
Joshua Clarence N. Lu, Batch 2015

Vice President for Publicity and Promotions 
Jeriah Kyle V. Gabriel, Batch 2015

==Activities==

Broad Ass Productions 
Broad Ass Productions, or simply BAP, is the flagship program of the organization, which serves as the venue for the Assers to showcase their talents, both artistic and technical through productions. 

20/20: A Projected Vision 
One of the biggest events of the organization is 20/20: A Projected Vision, an event kickstarted with a literary contest where two winners get a chance to have their works transformed into short films which culminate in a film screening. College students acts, such as bands and spoken word artists, also get a chance to perform in this youth-oriented event. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester.

Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many successful projects for the year, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university.

Past activities held during KNOWING NO BOUNDS: Broad Ass Week 48 included a launch for our infinity-mirror exhibit (which can still be seen in the college) called INFINITE, and the Maskom Free Food Fair, CORONA. The week continued with REACH: Appreciation Day, SPECTRUM: Community Workshop, and capped off with the anniversary party, HIGH DEF.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
[http://upbroadass.org The UP Broad Ass official website] 

You can also reach UP Broad Ass through:

[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

UP Broadcasting Association

2017-07-07T17:32:13Z

Jvgabriel1: /* Activities */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

Executive Committee A.Y. 2017-2018

Teresa Joanna C. Rosales, Batch 2014.5
 President

Mica Patricia V. Flores, Batch 2014
 Vice President for Internal Affairs

Deanne Louise C. Capiral, Batch 2015.5
 Vice President for External Affairs

Andrea Bianca V. Duldulao, Batch 2016
 Executive Secretary

Joshua Clarence N. Lu, Batch 2015
 Vice President for Finance

Jeriah Kyle V. Gabriel, Batch 2015
 Vice President for Publicity and Promotions

==Activities==

Broad Ass Productions 
Broad Ass Productions, or simply BAP, is the flagship program of the organization, which serves as the venue for the Assers to showcase their talents, both artistic and technical through productions. 

20/20: A Projected Vision 
One of the biggest events of the organization is 20/20: A Projected Vision, an event kickstarted with a literary contest where two winners get a chance to have their works transformed into short films which culminate in a film screening. College students acts, such as bands and spoken word artists, also get a chance to perform in this youth-oriented event. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester.

Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many successful projects for the year, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university.

Past activities held during KNOWING NO BOUNDS: Broad Ass Week 48 included a launch for our infinity-mirror exhibit (which can still be seen in the college) called INFINITE, and the Maskom Free Food Fair, CORONA. The week continued with REACH: Appreciation Day, SPECTRUM: Community Workshop, and capped off with the anniversary party, HIGH DEF.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
[http://upbroadass.org The UP Broad Ass official website] 

You can also reach UP Broad Ass through:

[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

UP Broadcasting Association

2017-07-07T17:24:13Z

Jvgabriel1: /* Executive Committee */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

Executive Committee A.Y. 2017-2018

Teresa Joanna C. Rosales, Batch 2014.5
 President

Mica Patricia V. Flores, Batch 2014
 Vice President for Internal Affairs

Deanne Louise C. Capiral, Batch 2015.5
 Vice President for External Affairs

Andrea Bianca V. Duldulao, Batch 2016
 Executive Secretary

Joshua Clarence N. Lu, Batch 2015
 Vice President for Finance

Jeriah Kyle V. Gabriel, Batch 2015
 Vice President for Publicity and Promotions

==Activities==

BAP 
Broad Ass Productions is the flagship program of the organization with Teresa Joanna C. Rosales, Batch 2014.5 as its channel head. It serves as the venue for the residents to showcase their talents, both artistic and technical through productions, which utilize the potential of the online medium. 

20/20 
An event for the freshies, shiftees and transferees of the College of Mass Communication held in partnership with the CMC Student Council, Track and Field is a seminar that introduces the new members of the college to the various tracks they can pursue as media students. The seminar invites professionals from different fields in the industry, in order for the FSTs to openly ask questions and get a glimpse of their possible future careers. 

APPLICATION 
An event for the youth and by the youth, 20/20: A Projected Vision serves as a venue for young minds to voice out their diverse advocacies through their passion in literature, music, visual arts, and related crafts. It is a creative, cultural exchange event open to individuals, organizations, and companies who are advocates of the empowerment of the youth, allowing them closer interaction and discourse. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester. Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many years of meaningful existence, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university. Past activities held during DIRECT: UP Broad Ass 47th year included HUSTLE: Internal Event, EMERGE: Exhibit Launch, PLUNGE: Grand Pakain, CRAFT: Production Design Workshop, MERIT: Giving Back Day, and HIGH DEF Anniversary Party.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
[http://upbroadass.org The UP Broad Ass official website] 

You can also reach UP Broad Ass through:

[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

UP Broadcasting Association

2017-07-07T17:23:45Z

Jvgabriel1: /* Executive Committee */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

Executive Committee A. Y. 2017-2018

Teresa Joanna C. Rosales, Batch 2014.5
 President

Mica Patricia V. Flores, Batch 2014
 Vice President for Internal Affairs

Deanne Louise C. Capiral, Batch 2015.5
 Vice President for External Affairs

Andrea Bianca V. Duldulao, Batch 2016
 Executive Secretary

Joshua Clarence N. Lu, Batch 2015
 Vice President for Finance

Jeriah Kyle V. Gabriel, Batch 2015
 Vice President for Publicity and Promotions

==Activities==

BAP 
Broad Ass Productions is the flagship program of the organization with Teresa Joanna C. Rosales, Batch 2014.5 as its channel head. It serves as the venue for the residents to showcase their talents, both artistic and technical through productions, which utilize the potential of the online medium. 

20/20 
An event for the freshies, shiftees and transferees of the College of Mass Communication held in partnership with the CMC Student Council, Track and Field is a seminar that introduces the new members of the college to the various tracks they can pursue as media students. The seminar invites professionals from different fields in the industry, in order for the FSTs to openly ask questions and get a glimpse of their possible future careers. 

APPLICATION 
An event for the youth and by the youth, 20/20: A Projected Vision serves as a venue for young minds to voice out their diverse advocacies through their passion in literature, music, visual arts, and related crafts. It is a creative, cultural exchange event open to individuals, organizations, and companies who are advocates of the empowerment of the youth, allowing them closer interaction and discourse. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester. Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many years of meaningful existence, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university. Past activities held during DIRECT: UP Broad Ass 47th year included HUSTLE: Internal Event, EMERGE: Exhibit Launch, PLUNGE: Grand Pakain, CRAFT: Production Design Workshop, MERIT: Giving Back Day, and HIGH DEF Anniversary Party.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
[http://upbroadass.org The UP Broad Ass official website] 

You can also reach UP Broad Ass through:

[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

UP Broadcasting Association

2017-07-07T17:21:46Z

Jvgabriel1: /* We Are Broad Ass */

[[Image:broadass.jpg]]

==We Are Broad Ass==

The UP Broadcasting Association, or UP Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. We create socially relevant productions, hold events that promote media-related campaigns and advocacies, and handle event coverage for our partners. We manage to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

==History==

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater. 

 The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.
During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair. 

 In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

 Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

==Executive Committee==

Executive Committee A. Y. 2016-2017

Chelsea Coleen V. Tamayo, Batch 2014
 President

Raphael Louis Y. Hipos, Batch 2013.5
 Vice President for Internal Affairs

Bernard Jaze P. Dela Cruz, Batch 2012.5
 Vice President for External Affairs

Kathrina Anne Z. Berbano, Batch 2014
 Executive Secretary

Maria Theresa L. Rodriguez, Batch 2014.5
 Vice President for Finance

Nicole Anne G. Arguillo, Batch 2014
 Vice President for Publicity and Promotions

==Activities==

BAP 
Broad Ass Productions is the flagship program of the organization with Teresa Joanna C. Rosales, Batch 2014.5 as its channel head. It serves as the venue for the residents to showcase their talents, both artistic and technical through productions, which utilize the potential of the online medium. 

20/20 
An event for the freshies, shiftees and transferees of the College of Mass Communication held in partnership with the CMC Student Council, Track and Field is a seminar that introduces the new members of the college to the various tracks they can pursue as media students. The seminar invites professionals from different fields in the industry, in order for the FSTs to openly ask questions and get a glimpse of their possible future careers. 

APPLICATION 
An event for the youth and by the youth, 20/20: A Projected Vision serves as a venue for young minds to voice out their diverse advocacies through their passion in literature, music, visual arts, and related crafts. It is a creative, cultural exchange event open to individuals, organizations, and companies who are advocates of the empowerment of the youth, allowing them closer interaction and discourse. 

ACLE 
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester. Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz. 

BROAD ASS WEEK 
To celebrate its many years of meaningful existence, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university. Past activities held during DIRECT: UP Broad Ass 47th year included HUSTLE: Internal Event, EMERGE: Exhibit Launch, PLUNGE: Grand Pakain, CRAFT: Production Design Workshop, MERIT: Giving Back Day, and HIGH DEF Anniversary Party.

==Contact Info==

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

==See Also==
[http://upbroadass.org The UP Broad Ass official website] 

You can also reach UP Broad Ass through:

[http://facebook.com/UPBroadAss Facebook] 
[http://twitter.com/upbroadass Twitter] 
[http://www.youtube.com/broadassnetwork Youtube]

[[Category: UP Diliman]] [[Category: Student Organizations]]

File:Broadass.jpg

2017-07-07T17:19:19Z

Jvgabriel1: Jvgabriel1 uploaded a new version of "File:Broadass.jpg": Reverted to version as of 10:33, 3 June 2013

File:Broadass.jpg

2017-07-07T17:16:30Z

Jvgabriel1: Jvgabriel1 uploaded a new version of "File:Broadass.jpg"