Iskomunidad - User contributions [en]

How to create cover page for thesis

2015-06-18T12:18:18Z

Jsflores1:

• Search your (case-sensitive) title on iskwiki, and the result may look like this:

[[File:Iskwiki_search_result.png]]

• Click on the "create this page" link to create the cover page.

• Fill in the text for the following information: Title, Abstract, Key Words.

• Type in "View Thesis:" and link the uploaded file from cover page, using this syntax:

<nowiki>For pdf file:
[[Image:Name_of_the_pdf_file_uploaded.pdf]]

Or for flipbook:
[http://iskwiki.upd.edu.ph/linked_address_here View Thesis]</nowiki>

• At the bottom of the cover page, write the following categories:

<nowiki>[[Category:Theses]][[Category:CollegeAbbreviation Thesis]][[Category:Department of Whatever Thesis]][[Category:Year Thesis]][[Category:Thesis--Subject Field]][[Category:Thesis--Subject Sub-field]]
</nowiki>

where you can replace place holder categories with actual ones.

Example:

<nowiki>[[Category:Theses]][[Category:CSSP Thesis]][[Category:Department of Anthropology Thesis]][[Category:2014 Thesis]][[Category:Thesis--Medical Anthropology]][[Category:Thesis--Ethnomedicine]]</nowiki>

How to create cover page for thesis

2015-06-18T11:35:06Z

Jsflores1:

• Search your (case-sensitive) title on iskwiki, and the result may look like this:

[[File:http://iskwiki.upd.edu.ph/images/thumb/f/f6/Iskwiki_search_result.png/500px-Iskwiki_search_result.png]]

• Click on the "create this page" link to create the cover page.

• Fill in the text for the following information: Title, Abstract, Key Words.

• Type in "View Thesis:" and link the uploaded file from cover page, using this syntax:

<nowiki>For pdf file:
[[Image:Name_of_the_pdf_file_uploaded.pdf]]

Or for flipbook:
[http://iskwiki.upd.edu.ph/linked_address_here View Thesis]</nowiki>

• At the bottom of the cover page, write the following categories:
<nowiki>[[Category:Theses]][[Category:CollegeAbbreviation Thesis]][[Category:Department of Whatever Thesis]][[Category:Year Thesis]][[Category:Thesis--Subject Field]][[Category:Thesis--Subject Sub-field]]
</nowiki>

where you can replace place holder categories with actual ones.

Example:

<nowiki>[[Category:Theses]][[Category:CSSP Thesis]][[Category:Department of Anthropology Thesis]][[Category:2014 Thesis]][[Category:Thesis--Medical Anthropology]][[Category:Thesis--Ethnomedicine]]</nowiki>

Akala Mo Lang Wala Pero Meron

2015-05-29T08:28:56Z

Jsflores1: /* ABSTRACT */

== ABSTRACT ==

Estares, I.L. & Flores, J.N.S. (2015). Akala Mo Lang Wala Pero Meron: Exploring the strategies used in print ads in broadsheets in targeting the Filipino LGBTQ community, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

The show My Husband’s Lover expanded the mainstream knowledge on gender diversity. It garnered high ratings, which could have been an opportunity for advertisers to tap the potential of the pink market by publishing LGBTQ-targeted ads. However, there were no ads that explicitly did so during the time period. This study aims to find out if there were ads that implicitly targeted the LGBTQ consumers and if there were, what strategies did these advertisements use to target the community.

The researchers conducted visual analysis on advertisements that ran from June 10 to October 18, 2013 in the three major Filipino broadsheets, Philippine Daily Inquirer, The Philippine Star and Manila Bulletin. Focus group discussions and interviews were also conducted to see how readers deconstruct messages. The results of these three methods showed that although there were no ads that explicitly targeted the LGBTQ community, there were ads that used gay window advertising to subtly advertise through the following approaches: the use of celebrity icon to evoke response from reader by recognition, the portrayal of unconventional gender roles, character proximity, usage of text or copy, use of visual appearance of characters by portraying stereotypes and specific cultural knowledge, and the use of one or more of the above strategies.

Keywords: LGBTQ, advertisements, strategies, print media

[http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2011-29762-Estares- View Thesis]

[[Category:CMC Thesis]][[Category:Theses]][[Category:Department of Journalism]][[Category:2015 Thesis]]

Akala Mo Lang Wala Pero Meron

2015-05-29T08:25:24Z

Jsflores1: Created page with "== ABSTRACT == Estares, I.L. & Flores, J.N.S. (2015). Akala Mo Lang Wala Pero Meron: Exploring the strategies used in print ads in broadsheets in targeting the Filipino LGB..."

== ABSTRACT ==

Estares, I.L. & Flores, J.N.S. (2015). Akala Mo Lang Wala Pero Meron: Exploring the strategies used in print ads in broadsheets in targeting the Filipino LGBTQ community, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

The show My Husband’s Lover expanded the mainstream knowledge on gender diversity. It garnered high ratings, which could have been an opportunity for advertisers to tap the potential of the pink market by publishing LGBTQ-targeted ads. However, there were no ads that explicitly did so during the time period. This study aims to find out if there were ads that implicitly targeted the LGBTQ consumers and if there were, what strategies did these advertisements use to target the community.

The researchers conducted visual analysis on advertisements that ran from June 10 to October 18, 2013 in the three major Filipino broadsheets, Philippine Daily Inquirer, The Philippine Star and Manila Bulletin. Focus group discussions and interviews were also conducted to see how readers deconstruct messages. The results of these three methods showed that although there were no ads that explicitly targeted the LGBTQ community, there were ads that used gay window advertising to subtly advertise through the following approaches: the use of celebrity icon to evoke response from reader by recognition, the portrayal of unconventional gender roles, character proximity, usage of text or copy, use of visual appearance of characters by portraying stereotypes and specific cultural knowledge, and the use of one or more of the above strategies.

Keywords: LGBTQ, advertisements, strategies, print media

[http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2011-29762-Estares, View Thesis]

[[Category:CMC Thesis]][[Category:Theses]][[Category:Department of Journalism]][[Category:2015 Thesis]]