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Socialize How The Television Networks Utilize Social Media For Their Entertainment Programs

2011-04-11T06:51:09Z

Jjbasmayor: New page: ABSTRACT Patriwirawan, M. P. (2011). ''Socialize! : How the television networks utilize social networking sites for their entertainment programs.'' Unpublished Undergraduate Thesis, Unive...

ABSTRACT

Patriwirawan, M. P. (2011). ''Socialize! : How the television networks utilize social
networking sites for their entertainment programs.'' Unpublished Undergraduate Thesis,
University of the Philippines College of Mass Communication.

This study examines the role of social networking sites (SNS) for the television
networks. It aims to describe how the television networks utilize SNS and understand
their experiences in utilizing this medium. The researcher used McLuhan’s Technological
Determinism, that technology shapes society, as the approach of this study. Also,
Friedman’s 5Cs of New Media – communication, collaboration, community, creativity,
and convergence – was used to frame the utilization of the features of the SNS that the
networks are using. Through contextual analysis of the Facebook and Twitter pages of the
networks and focus interviews with the networks’ representatives, the researcher tried to
present how the networks are utilizing this medium. The television networks’ purposes,
issues and measurements of effective social media use are also presented in this study. It
was found that the main purpose of the networks in utilizing SNS was for information
dissemination and feedback. SNS also became a community-builder as fans of the
networks connected and interacted with each other through the medium. Convergence of
content became evident as announcements, links, photos and videos are present in a
single message. Security, technical and legal issues are experienced by the networks.
However, they address these issues by creating social media policies for their networks.
Lastly, it was found that the networks are already using developed software in measuring
the effectivity of their social media use.

View Thesis: [[http://iskwiki.upd.edu.ph/flipbooks/SocializeH1546/]]

[[Category:CMC]][[Department of Broadcast Communication]][[Category:Student Papers]]

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

2011-04-10T17:43:30Z

Jjbasmayor:

ABSRACT

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

This thesis explores the different views of the audience regarding the advertisement Bilog na Hugis Itlog produced by GMA Channel 7 Television Network as part of their informational campaign towards the education of voters during the 2010 national elections. The advertisement was in a form of a song and dance number performed by the Sexbomb Dancers. This combination of information
and entertainment is the central theme that is explored in this study. Used in this study is the classic communication theories related to advertising. These are the Communication Theory of Lasswell and the Stimulus-Response Principle. The focus of these theories is the reaction or effect of the advertisement to the audience. An analysis of the song lyrics, the video components and the entire advertisement was done. Interviews were also conducted with respondents coming from different social economic classes and different age groups. While there is little difference among the answers across the different age groups, the big difference in economic status revealed a difference of perspectives of the audience.

Jue, J.J. (2011). A Case Study of the Bilog na Hugis Itlog: For the People or for the
Network, Unpublished Undergraduate Thesis, University of the Philippines College
of Mass Communication.

View Thesis: [[http://iskwiki.upd.edu.ph/flipbooks/ACaseStudy5217/]]

[[Category:College of Mass Communication]][[Category: Department of Broadcast Communication]][[Category:Student Papers]][[Category: Theses]]

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

2011-04-10T17:42:14Z

Jjbasmayor:

ABSRACT

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

This thesis explores the different views of the audience regarding the advertisement Bilog na Hugis Itlog produced by GMA Channel 7 Television Network as part of their informational campaign towards the education of voters during the 2010 national elections. The advertisement was in a form of a song and dance number performed by the Sexbomb Dancers. This combination of information
and entertainment is the central theme that is explored in this study. Used in this study is the classic communication theories related to advertising. These are the Communication Theory of Lasswell and the Stimulus-Response Principle. The focus of these theories is the reaction or effect of the advertisement to the audience. An analysis of the song lyrics, the video components and the entire advertisement was done. Interviews were also conducted with respondents coming from different social economic classes and different age groups. While there is little difference among the answers across the different age groups, the big difference in economic status revealed a difference of perspectives of the audience.

View Thesis: [[http://iskwiki.upd.edu.ph/flipbooks/ACaseStudy5217/]]

[[Category:College of Mass Communication]][[Category: Department of Broadcast Communication]][[Category:Student Papers]][[Category: Theses]]

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

2011-04-10T17:41:56Z

Jjbasmayor:

ABSRACT

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

This thesis explores the different views of the audience regarding the advertisement Bilog na Hugis Itlog produced by GMA Channel 7 Television Network as part of their informational campaign towards the education of voters during the 2010 national elections. The advertisement was in a form of a song and dance number performed by the Sexbomb Dancers. This combination of information
and entertainment is the central theme that is explored in this study. Used in this study is the classic communication theories related to advertising. These are the Communication Theory of Lasswell and the Stimulus-Response Principle. The focus of these theories is the reaction or effect of the advertisement to the audience. An analysis of the song lyrics, the video components and the entire advertisement was done. Interviews were also conducted with respondents coming from different social economic classes and different age groups. While there is little difference among the answers across the different age groups, the big difference in economic status revealed a difference of perspectives of the audience.

View Thesis: [[http://iskwiki.upd.edu.ph/flipbooks/ACaseStudy5217/]]

[[Category:College of Mass Communication]][[Category: Department of Broadcast Communication]][[Category:Student Papers]][[Category: Thesis]]

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

2011-04-10T17:40:41Z

Jjbasmayor:

ABSRACT

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

This thesis explores the different views of the audience regarding the advertisement Bilog na Hugis Itlog produced by GMA Channel 7 Television Network as part of their informational campaign towards the education of voters during the 2010 national elections. The advertisement was in a form of a song and dance number performed by the Sexbomb Dancers. This combination of information
and entertainment is the central theme that is explored in this study. Used in this study is the classic communication theories related to advertising. These are the Communication Theory of Lasswell and the Stimulus-Response Principle. The focus of these theories is the reaction or effect of the advertisement to the audience. An analysis of the song lyrics, the video components and the entire advertisement was done. Interviews were also conducted with respondents coming from different social economic classes and different age groups. While there is little difference among the answers across the different age groups, the big difference in economic status revealed a difference of perspectives of the audience.

View Thesis: [[http://iskwiki.upd.edu.ph/flipbooks/ACaseStudy5217/]]

[[Category:College of Mass Communication]]
[[Department of Broadcast Communication]]
[[Student Papers]]
[[Thesis]]

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

2011-04-10T17:29:36Z

Jjbasmayor: New page: A Case Study of the Bilog na Hugis Itlog: For the People or for the Network? This thesis explores the different views of the audience regarding the advertisement Bilog na Hugis Itlog prod...

A Case Study of the Bilog na Hugis Itlog: For the People or for the Network?

This thesis explores the different views of the audience regarding the advertisement Bilog na Hugis Itlog produced by GMA Channel 7 Television Network as part of their informational campaign towards the education of voters during the 2010 national elections. The advertisement was in a form of a song and dance number performed by the Sexbomb Dancers. This combination of information
and entertainment is the central theme that is explored in this study. Used in this study is the classic communication theories related to advertising. These are the Communication Theory of Lasswell and the Stimulus-Response Principle. The focus of these theories is the reaction or effect of the advertisement to the audience. An analysis of the song lyrics, the video components and the entire advertisement was done. Interviews were also conducted with respondents coming from different social economic classes and different age groups. While there is little difference among the answers across the different age groups, the big difference in economic status revealed a difference of perspectives of the audience.

View Thesis: [[Image:A_Case_Study_of_the_Bilog_na_Hugis_Itlog_For_the_People_or_for_the_Network.pdf]]

[[Category:College of Mass Communication]][[Department of Broadcast Communication]][[Category:Thesis--Audience Study]][[Category:Thesis--PSA]]