AltaPRESS ON: Assessing the Effectiveness of a Community Health Campaign on Hypertension in Improving the Health-seeking Behavior of Residents in a Lower Middle-Income Barangay

2018-05-31T07:54:29Z

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altaPRESS ON: Assessing the Effectiveness of a Community Health Campaign on Hypertension in Improving the Health-Seeking Behavior of Residents in a Lower Middle-Income Barangay

Aguinaldo, H.F. & Uezono D.R. (2018). ''altaPRESS ON: Assessing the Effectiveness of a
Community Health Campaign on Hypertension in Improving the Health-Seeking
Behavior of Residents in a Lower Middle-Income Barangay'', Unpublished Undergraduate
Thesis, University of the Philippines College of Mass Communication.

According to the Global Burden of Disease, non-communicable diseases would
account for seven out of 10 deaths by 2020. In the Philippines, cardiovascular diseases
are some of the leading causes of mortality. However, despite the alarming number of
cases of hypertension and heart-related diseases, there are still no established campaigns
on hypertension. Previous studies have shown that culturally appropriate campaigns and
promotions are most effective in preventing and managing these types of diseases. This
study developed and implemented a community health campaign related to hypertension,
which made use of communication materials consisting of a booklet, calendar, and text
brigades. Its effectiveness was tested using a quasi-experimental design. Results showed
that there was a greater improvement of health-seeking behavior in the experimental
group. In a situation where there were little to no efforts from the barangay health center
and health institutions to promote hypertension management in a community level, the
improvement can be strongly attributed to the community health campaign.

View Thesis:[http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-41105-Aguinald View Thesis]

[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Communication Research Thesis]][[Category:2018 Thesis]][[Category:Thesis--Health Communication]][[Category:Thesis--Hypertension]]

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AltaPRESS ON: Assessing the Effectiveness of a Community Health Campaign on Hypertension in Improving the Health-seeking Behavior of Residents in a Lower Middle-Income Barangay