Iskomunidad - User contributions [en]

Babae Kasi A Feminist Post Structural Discourse Analysis on Filipino Mother Daughter Relationship and Communication of Gender Norms

2025-09-12T06:06:06Z

CarrisseM:

'''Babae Kasi: A Feminist Post-Structural Discourse Analysis on Filipino Mother Daughter Relationship and Communication of Gender Norms'''

Lacuarta, N.G., & Paguio, M.M. (2019). BABAE KASI: A Feminist Post-Structural
Discourse Analysis on Filipino Mother-Daughter Relationship and Communication of Gender Norms, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

This thesis looks into the current gender norms of Filipino women and how these norms are being communicated within mother and daughter relationships. Gender norms are constructed and socialized within institutions such as the family, and in particular, mother-daughter dyads. To examine how gender norms are communicated in these dyads, this thesis analyzed interviews from 12 pairs of mothers and daughters from Metro Manila. The study employed feminist post-structuralism, family communication patterns theory, communicated narrative sense making theory, and Kapwa theory as guides to arrive at an understanding of how gender norms are learned within Filipino mother- daughter relationships. The findings from this thesis validated the literature describing that current gender norms in the Philippines are largely conservative, yet to an extent, liberal. It was also found that most of the mothers’ beliefs are communicated to the daughters; communication was usually one-way, spontaneous, and triggered by external events. Through discourse analysis, the researchers argue that construction of gender norms always locates women in relation to men, thus granting power to men’s perceptions. Discourses emerged from relationships and communication between mothers and daughters as they shared identities and beliefs.

[https://flipbook.upd.edu.ph/view/51d9693e18e14e32811c4efb8da852ab.pdf View Thesis]

[[index.php?title=Category:Theses]][[index.php?title=Category:CMC Thesis]][[index.php?title=Category:Department of Communication Research Thesis]][[index.php?title=Category:2019 Thesis]][[index.php?title=Category:Babae Kasi: A Feminist Post-Structural Discourse Analysis on Filipino Mother Daughter Relationship and Communication of Gender Norms]]

Babae Kasi A Feminist Post Structural Discourse Analysis on Filipino Mother Daughter Relationship and Communication of Gender Norms

2025-05-21T06:20:49Z

CarrisseM: changed link

'''Babae Kasi: A Feminist Post-Structural Discourse Analysis on Filipino Mother Daughter Relationship and Communication of Gender Norms'''

Lacuarta, N.G., & Paguio, M.M. (2019). BABAE KASI: A Feminist Post-Structural
Discourse Analysis on Filipino Mother-Daughter Relationship and Communication of Gender Norms, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

This thesis looks into the current gender norms of Filipino women and how these norms are being communicated within mother and daughter relationships. Gender norms are constructed and socialized within institutions such as the family, and in particular, mother-daughter dyads. To examine how gender norms are communicated in these dyads, this thesis analyzed interviews from 12 pairs of mothers and daughters from Metro Manila. The study employed feminist post-structuralism, family communication patterns theory, communicated narrative sense making theory, and Kapwa theory as guides to arrive at an understanding of how gender norms are learned within Filipino mother- daughter relationships. The findings from this thesis validated the literature describing that current gender norms in the Philippines are largely conservative, yet to an extent, liberal. It was also found that most of the mothers’ beliefs are communicated to the daughters; communication was usually one-way, spontaneous, and triggered by external events. Through discourse analysis, the researchers argue that construction of gender norms always locates women in relation to men, thus granting power to men’s perceptions. Discourses emerged from relationships and communication between mothers and daughters as they shared identities and beliefs.

[https://flipbook.upd.edu.ph/view/5598f9996d53481ba8d8d2d33c0aa865.pdf View Thesis]

[[index.php?title=Category:Theses]][[index.php?title=Category:CMC Thesis]][[index.php?title=Category:Department of Communication Research Thesis]][[index.php?title=Category:2019 Thesis]][[index.php?title=Category:Babae Kasi: A Feminist Post-Structural Discourse Analysis on Filipino Mother Daughter Relationship and Communication of Gender Norms]]

New Pages.UPD

2025-01-17T07:57:12Z

CarrisseM:

{| align="top"
| __TOC__
|}

[[File:Pages-logo.png|200px|right]]'''[https://new-pages.upd.edu.ph New Pages.UPD]''' ([https://new-pages.upd.edu.ph new-pages.upd.edu.ph]) is a free, easy-to-use, do-it-yourself platform for the creation and maintenance of online sites for UPD units and projects as well as for profiles of UPD faculty and researchers. It seeks to fill the gap between well-developed UPD websites and outdated (if not abandoned or non-existent) sites of certain UPD units, projects, faculty, researchers.
<br />
Login requires UP Mail.

Shortcut to this page: '''[https://new-pages.upd.edu.ph/ new-pages.upd.edu.ph]'''
=Features=
Based on [https://wordpress.org/ Wordpress], '''New Pages.UPD''' features the following:
* Instant, template-based publication of scholarly contents, with minimal-to-zero technical know-how required
* Built-in content management system
* Gutenberg block editor: easy to use visual drag and drop system
* Videopress: Upload beautiful videos up to 4k resolution, picture-in-picture, chapters, subtitles, and different playback speeds.
* 60,000+ optional plugins to extend site functionality
* Google analytics: access in-depth data on how and why people come to your site
* Unlimited design possibilities with thousands of preset themes
* Full control over HTML, CSS, and PHP to extend site customizability

=Terms of Use=
[[File:Imresizer-1731993786080.png|thumb|663x663px|Pages]]
#The use of the '''New Pages.UPD''' service shall be consistent with the University's [http://upd.edu.ph/aup/ Acceptable Use Policy].
#On '''New Pages.UPD''', keep it academic or official. A less formal, more collaborative, community-oriented site like [[Main Page|iskWiki]] may complement a '''New Pages.UPD''' site.
#Allowed pages include profiles and information on UPD units or their affiliated offices, profiles of UPD faculty and researchers, UPD research or administrative projects.
#'''New Pages.UPD''' sites are to be generated or maintained by persons with current formal, institutional UPD affiliation, including faculty, administrative staff, and researchers.
#Information on '''New Pages.UPD''' sites is instantly made public. It can be indexed, archived, or rendered persistent by non-UP entities like search engines and content aggregators. It is recommended that internal UP documents be properly created, processed, archived, maintained or shared via an '''internal''' document management system like '''[[UPDox]]''' or via a learning management system like '''[[Uvle|UVLe]]'''.
#Avoid duplication or having multiple, potentially conflicting or confusing sites. If a UPD unit already has a website, the same unit cannot create a '''New Pages.UPD''' site and reproduce the same information. It may, however, use '''New Pages.UPD''' for its projects or faculty or researchers' profiles that are not available on the original site. If a '''New Pages.UPD''' site is meant to supersede an old site, the latter must be deleted or archived in a non-public facility.
#A site on '''[http://pages.upd.edu.ph New Pages.UPD]''' has to have contact information that includes an official UPD email address.

=Tutorials=
* [https://new-pages.upd.edu.ph/site-creation/ How to Create a Site]
* [[Pages Tutorial Introduction]]
* [[Pages Tutorial Part 1]]
* [[Pages Tutorial Part 2]]

=Frequently Asked Questions=
* '''What account do we need to access Pages?'''
You can access via UP Mail.
* '''Other concerns'''
''File a support ticket at [https://helpdesk.ilc.upd.edu.ph/open.php ILC Helpdesk].''

Pages Tutorial Part 2

2025-01-17T07:56:38Z

CarrisseM:

== Part 2 ==
<center>[[File: Pages_part2_version2.mov|700px|autoplay]]</center>
To begin editing your site, you should update your logo. Click on the placeholder for your logo twice until the upload icon appears. Then, simply upload your logo image. After saving your changes, refresh your site to see that the W icon has been replaced with your logo, which will also serve as your site’s favicon. Next, you can add blocks to your site by Clicking on the plus button on the left corner of the screen will show the add block menu with a search bar on top and commonly used blocks below. You can click on tabs to browse block categories or type in a keyword to quickly search for a specific block. If you don’t want to use the mouse to click on the button, then you can also use a keyboard shortcut. Start by typing / to search for a block and then insert it by pressing the Enter key on your keyboard. Each block has a toolbar that appears on top of it. The buttons in the toolbar change depending on the block you are editing. In addition to the toolbar, each block can have its own block settings, which appear in the right column of the edit screen. These settings vary depending on which block you are editing. For example, the Paragraph block lets you edit the text, background, and link color, as well as the typography. You can move blocks up and down and rearrange them. If you want to do this, just click to drag or drop or click the up and down buttons in the block toolbar.

=== Organizing Blocks in Groups and Columns ===
The block editor also comes with handy tools to manage and organize your content layouts. You can select multiple blocks by clicking on them while pressing the Shift key on your keyboard. After that, go ahead and click on the block type button in the toolbar to transform the selected blocks into Groups or Columns. You can then apply styles to the entire Group block, such as changing the alignment or spacing. The block editor also allows you to add an empty Group or Columns block. After that, you can fill them with other blocks. You can add any type of block in each column as needed. This allows you to create beautiful layouts for different use cases.

=== Adding Some Common Blocks in the Block Editor ===
The block editor can do everything the older classic editor did.

However, you will be doing things more quickly and elegantly than before. Plus, it can do much more, like letting you style your content with a bunch of no-code options.

Here are some of the common blocks that you can use.

1. Adding an Image in the Pages Block Editor

There is a ready-to-use Image block in the block editor. Simply add the block and then upload an image file or select it from the media library.

Adding image block in Pages

You can also drag and drop images from your computer, and the editor will automatically create an Image block.

Once you have added an image, you will be able to see the block settings, where you can add metadata for the image, like the alt text, image resolution size, and adding a link to the image.

2. Adding a Link in the Block Editor

The block editor comes with several blocks where you can add text. The most commonly used one is the Paragraph block, which has an insert link button in the toolbar.

All other commonly used text blocks also have a link button in the toolbar.

Add link block editor

You can also insert a link using the keyboard shortcut, which is Command + K for Mac and CTRL + K on Windows computers.

File:Pages part2 version2.mov

2025-01-17T07:54:12Z

CarrisseM:

Pages Tutorial Part 2

2025-01-17T07:53:47Z

CarrisseM: Created page with " == Part 2 == To begin editing your site, you should update your logo. Click on the placeholder for your logo twice until the upload icon appears. Then, simply upload your logo image. After saving your changes, refresh your site to see that the W icon has been replaced with your logo, which will also serve as your site’s favicon. Next, you can add blocks to your site by Clicking on the plus button on the left corner of the screen will show the add block menu with a sea..."

== Part 2 ==
To begin editing your site, you should update your logo. Click on the placeholder for your logo twice until the upload icon appears. Then, simply upload your logo image. After saving your changes, refresh your site to see that the W icon has been replaced with your logo, which will also serve as your site’s favicon. Next, you can add blocks to your site by Clicking on the plus button on the left corner of the screen will show the add block menu with a search bar on top and commonly used blocks below. You can click on tabs to browse block categories or type in a keyword to quickly search for a specific block. If you don’t want to use the mouse to click on the button, then you can also use a keyboard shortcut. Start by typing / to search for a block and then insert it by pressing the Enter key on your keyboard. Each block has a toolbar that appears on top of it. The buttons in the toolbar change depending on the block you are editing. In addition to the toolbar, each block can have its own block settings, which appear in the right column of the edit screen. These settings vary depending on which block you are editing. For example, the Paragraph block lets you edit the text, background, and link color, as well as the typography. You can move blocks up and down and rearrange them. If you want to do this, just click to drag or drop or click the up and down buttons in the block toolbar.

=== Organizing Blocks in Groups and Columns ===
The block editor also comes with handy tools to manage and organize your content layouts. You can select multiple blocks by clicking on them while pressing the Shift key on your keyboard. After that, go ahead and click on the block type button in the toolbar to transform the selected blocks into Groups or Columns. You can then apply styles to the entire Group block, such as changing the alignment or spacing. The block editor also allows you to add an empty Group or Columns block. After that, you can fill them with other blocks. You can add any type of block in each column as needed. This allows you to create beautiful layouts for different use cases.

=== Adding Some Common Blocks in the Block Editor ===
The block editor can do everything the older classic editor did.

However, you will be doing things more quickly and elegantly than before. Plus, it can do much more, like letting you style your content with a bunch of no-code options.

Here are some of the common blocks that you can use.

1. Adding an Image in the Pages Block Editor

There is a ready-to-use Image block in the block editor. Simply add the block and then upload an image file or select it from the media library.

Adding image block in Pages

You can also drag and drop images from your computer, and the editor will automatically create an Image block.

Once you have added an image, you will be able to see the block settings, where you can add metadata for the image, like the alt text, image resolution size, and adding a link to the image.

2. Adding a Link in the Block Editor

The block editor comes with several blocks where you can add text. The most commonly used one is the Paragraph block, which has an insert link button in the toolbar.

All other commonly used text blocks also have a link button in the toolbar.

Add link block editor

You can also insert a link using the keyboard shortcut, which is Command + K for Mac and CTRL + K on Windows computers.

New Pages.UPD

2025-01-17T07:53:02Z

CarrisseM:

{| align="top"
| __TOC__
|}

[[File:Pages-logo.png|200px|right]]'''[https://new-pages.upd.edu.ph New Pages.UPD]''' ([https://new-pages.upd.edu.ph new-pages.upd.edu.ph]) is a free, easy-to-use, do-it-yourself platform for the creation and maintenance of online sites for UPD units and projects as well as for profiles of UPD faculty and researchers. It seeks to fill the gap between well-developed UPD websites and outdated (if not abandoned or non-existent) sites of certain UPD units, projects, faculty, researchers.
<br />
Login requires UP Mail.

Shortcut to this page: '''[https://new-pages.upd.edu.ph/ new-pages.upd.edu.ph]'''
=Features=
Based on [https://wordpress.org/ Wordpress], '''New Pages.UPD''' features the following:
* Instant, template-based publication of scholarly contents, with minimal-to-zero technical know-how required
* Built-in content management system
* Gutenberg block editor: easy to use visual drag and drop system
* Videopress: Upload beautiful videos up to 4k resolution, picture-in-picture, chapters, subtitles, and different playback speeds.
* 60,000+ optional plugins to extend site functionality
* Google analytics: access in-depth data on how and why people come to your site
* Unlimited design possibilities with thousands of preset themes
* Full control over HTML, CSS, and PHP to extend site customizability

=Terms of Use=
[[File:Imresizer-1731993786080.png|thumb|663x663px|Pages]]
#The use of the '''New Pages.UPD''' service shall be consistent with the University's [http://upd.edu.ph/aup/ Acceptable Use Policy].
#On '''New Pages.UPD''', keep it academic or official. A less formal, more collaborative, community-oriented site like [[Main Page|iskWiki]] may complement a '''New Pages.UPD''' site.
#Allowed pages include profiles and information on UPD units or their affiliated offices, profiles of UPD faculty and researchers, UPD research or administrative projects.
#'''New Pages.UPD''' sites are to be generated or maintained by persons with current formal, institutional UPD affiliation, including faculty, administrative staff, and researchers.
#Information on '''New Pages.UPD''' sites is instantly made public. It can be indexed, archived, or rendered persistent by non-UP entities like search engines and content aggregators. It is recommended that internal UP documents be properly created, processed, archived, maintained or shared via an '''internal''' document management system like '''[[UPDox]]''' or via a learning management system like '''[[Uvle|UVLe]]'''.
#Avoid duplication or having multiple, potentially conflicting or confusing sites. If a UPD unit already has a website, the same unit cannot create a '''New Pages.UPD''' site and reproduce the same information. It may, however, use '''New Pages.UPD''' for its projects or faculty or researchers' profiles that are not available on the original site. If a '''New Pages.UPD''' site is meant to supersede an old site, the latter must be deleted or archived in a non-public facility.
#A site on '''[http://pages.upd.edu.ph New Pages.UPD]''' has to have contact information that includes an official UPD email address.

=Tutorials=
* [https://new-pages.upd.edu.ph/site-creation/ How to Create a Site]
* [[Pages Tutorial Introduction]]
* [[Pages Tutorial Part 1]]

=Frequently Asked Questions=
* '''What account do we need to access Pages?'''
You can access via UP Mail.
* '''Other concerns'''
''File a support ticket at [https://helpdesk.ilc.upd.edu.ph/open.php ILC Helpdesk].''

Pages Tutorial Part 1

2025-01-17T07:51:39Z

CarrisseM:

== Part 1 ==
<center>[[File:Pages_part1.mov|700px|autoplay]]]</center>
To get started, enter https://new-pages.upd.edu.ph/ into your browser’s address bar and press Enter. This will take you to the Pages homepage. Next, click the “Login” button, which will direct you to the login page. If you are a first-time user, log in using your UP Mail. Once you have signed in, you will be able to retrieve your username and set your password.

After logging into your account, you will see a prompt on the screen asking you to change your password. You can choose to ignore this prompt and continue logging in using your UP Mail. However, if you would like to change your password, you can follow the on-screen instructions or go to the Profile tab in the dashboard to retrieve your username and set a new password for traditional login.

When you log into the platform for the first time, you will see only one site, which is the main site. If you want to create a new site manually, click on “Add New Site” and follow the prompts to register your new site.

On the site registration page
Enter your
Site Title
– Enter a title for your new site. This title will represent your website’s identity and should be concise and relevant to your content.

Site Name
– Input the name that will be used in your domain name. This is crucial as it helps visitors identify your site easily. Choose a name that reflects your brand or purpose.

Sub-directory
– Specify the sub-directory for your site. For example, this could look like https://new-pages.upd.edu.ph/newsite. This sub-directory will be the part of the URL that comes after the main domain, organizing your site structure.

To edit your site, click on its name to be redirected. Then, in the admin menu, simply select “Edit Site” to access the Site Editor.
The Site Editor enhances the block editing experience, which was previously restricted to just posts and pages, by expanding it to the entire website. This means you can utilize blocks to design and customize elements such as headers, footers, sidebars, and other areas of your site. It offers a no-code, visual approach to building and customizing your website from top to bottom. Additionally, it enables you to edit templates and template parts, styles, and site-wide defaults.
When you first enter the Site Editor, it opens by default in fullscreen mode.

To edit your site, click on its name to be redirected. Then, in the admin menu, simply select “Edit Site” to access the Site Editor.

The Site Editor enhances the block editing experience, which was previously restricted to just posts and pages, by expanding it to the entire website. This means you can utilize blocks to design and customize elements such as headers, footers, sidebars, and other areas of your site. It offers a no-code, visual approach to building and customizing your website from top to bottom. Additionally, it enables you to edit templates and template parts, styles, and site-wide defaults.

When you first enter the Site Editor, it opens by default in fullscreen mode.

The Site editor workspace has three main sections:
the top toolbar
the sidebar with the post/page settings and the block settings
the content area.
The top toolbar contains:
View Posts / View Pages that display the W icon by default, or the Site Icon once you have set it. Click to exit the editor and return to the list of Posts or Pages in the Administrator Screens. This will prompt you to save any changes or leave the post or page without saving.
The Toggle Block Inserter allows users to show or hide the block inserter, enabling the addition of blocks, patterns, or media to your post or page. Next, the Tools feature lets you switch between editing a block and selecting it. Choose the Select tool (or press the Escape key on your keyboard) to select individual blocks. When a block is selected, press the Enter key to return to editing.
The Undo and Redo options allow you to undo an action or redo an undone action.
The Document Overview offers two tabs: List View and Outline.
List View: This displays a list of all the blocks on the post/page, making it easy to navigate between them.
Outline: This shows the post/page details, including character and word counts, estimated reading time, the number of paragraphs and blocks, and the document outline demonstrating the structure of headings.
The Command Palette helps streamline your workflow in the WordPress editor by providing a centralized location to manage various aspects of your site’s design. You can access it by clicking the field or by pressing Cmd+k on Mac or Ctrl+k on Windows. For more details about the Command Palette, refer to the Editor Command Palette documentation.
You can save a draft of your post or page without publishing it using the Save Draft feature. If the post or page saves successfully, the label will change to “Saved.” Once published, this label will no longer be visible.
The View option lets you see how your post/page looks on your site with the current changes applied.
Zoom Out mode allows users to edit and create at the pattern level, rather than at a granular block editing level.
The Settings option lets you show or hide sidebar settings for the post/page and individual block settings.
The Publish option makes your post/page available to the public.
The Options menu opens additional features and settings.

Pages Tutorial Part 1

2025-01-17T07:50:20Z

CarrisseM:

== Part 1 ==
<center>[[File:Pages_part1.mov|700px|autoplay]]]</center>
To get started, enter https://new-pages.upd.edu.ph/ into your browser’s address bar and press Enter. This will take you to the Pages homepage. Next, click the “Login” button, which will direct you to the login page. If you are a first-time user, log in using your UP Mail. Once you have signed in, you will be able to retrieve your username and set your password.

After logging into your account, you will see a prompt on the screen asking you to change your password. You can choose to ignore this prompt and continue logging in using your UP Mail. However, if you would like to change your password, you can follow the on-screen instructions or go to the Profile tab in the dashboard to retrieve your username and set a new password for traditional login.

When you log into the platform for the first time, you will see only one site, which is the main site. If you want to create a new site manually, click on “Add New Site” and follow the prompts to register your new site.

On the site registration page
Enter your Site Title
– Enter a title for your new site. This title will represent your website’s identity and should be concise and relevant to your content.

Site Name
– Input the name that will be used in your domain name. This is crucial as it helps visitors identify your site easily. Choose a name that reflects your brand or purpose.

Sub-directory
– Specify the sub-directory for your site. For example, this could look like https://new-pages.upd.edu.ph/newsite. This sub-directory will be the part of the URL that comes after the main domain, organizing your site structure.

To edit your site, click on its name to be redirected. Then, in the admin menu, simply select “Edit Site” to access the Site Editor.
The Site Editor enhances the block editing experience, which was previously restricted to just posts and pages, by expanding it to the entire website. This means you can utilize blocks to design and customize elements such as headers, footers, sidebars, and other areas of your site. It offers a no-code, visual approach to building and customizing your website from top to bottom. Additionally, it enables you to edit templates and template parts, styles, and site-wide defaults.
When you first enter the Site Editor, it opens by default in fullscreen mode.

To edit your site, click on its name to be redirected. Then, in the admin menu, simply select “Edit Site” to access the Site Editor.

The Site Editor enhances the block editing experience, which was previously restricted to just posts and pages, by expanding it to the entire website. This means you can utilize blocks to design and customize elements such as headers, footers, sidebars, and other areas of your site. It offers a no-code, visual approach to building and customizing your website from top to bottom. Additionally, it enables you to edit templates and template parts, styles, and site-wide defaults.

When you first enter the Site Editor, it opens by default in fullscreen mode.

The Site editor workspace has three main sections:
the top toolbar
the sidebar with the post/page settings and the block settings
the content area.
The top toolbar contains:
View Posts / View Pages that display the W icon by default, or the Site Icon once you have set it. Click to exit the editor and return to the list of Posts or Pages in the Administrator Screens. This will prompt you to save any changes or leave the post or page without saving.
The Toggle Block Inserter allows users to show or hide the block inserter, enabling the addition of blocks, patterns, or media to your post or page. Next, the Tools feature lets you switch between editing a block and selecting it. Choose the Select tool (or press the Escape key on your keyboard) to select individual blocks. When a block is selected, press the Enter key to return to editing.
The Undo and Redo options allow you to undo an action or redo an undone action.
The Document Overview offers two tabs: List View and Outline.
List View: This displays a list of all the blocks on the post/page, making it easy to navigate between them.
Outline: This shows the post/page details, including character and word counts, estimated reading time, the number of paragraphs and blocks, and the document outline demonstrating the structure of headings.
The Command Palette helps streamline your workflow in the WordPress editor by providing a centralized location to manage various aspects of your site’s design. You can access it by clicking the field or by pressing Cmd+k on Mac or Ctrl+k on Windows. For more details about the Command Palette, refer to the Editor Command Palette documentation.
You can save a draft of your post or page without publishing it using the Save Draft feature. If the post or page saves successfully, the label will change to “Saved.” Once published, this label will no longer be visible.
The View option lets you see how your post/page looks on your site with the current changes applied.
Zoom Out mode allows users to edit and create at the pattern level, rather than at a granular block editing level.
The Settings option lets you show or hide sidebar settings for the post/page and individual block settings.
The Publish option makes your post/page available to the public.
The Options menu opens additional features and settings.

2024-12-17T05:23:34Z

CarrisseM:

Abstract

This thesis focused on how selected Filipinos perceive feminine beauty as well as its formation and the external and internal factors that influence it. Also, it focused on what feminine beauty is and the distinction of the perception of feminine beauty across gender.

Review of related literature revealed that mass media and advertising equate beauty to thinness. This ideal of female beauty has a negative impact on females resulting to eating disorders and disturbance in their appearances. Furthermore, women want to improve their appearances by purchasing beauty products or resort to cosmetic surgery. It was found out too that Western ideals of beauty propagate through local television and magazine advertisements. Thus, media influences women’s ideals of beauty. Also, most studies focused on certain products or campaigns when exploring about the females’ perception on beauty such as skin-whitener commercials and other TV advertisements. Moreover, most studies explored the females’ point of view when it comes to beauty, not exploring the perception across gender.

This study adapted Firmeza’s study framework (1995) and used Perception Model, Filipino Value System, Constructivism, Maslow’s Hierarchy of needs, Persuasion theory, Reinforcement theory and Agenda Setting theory. Concepts from each of the theories were borrowed in order to come up with an integrated conceptual framework.

The researcher conducted a series of focus interviews and focus group discussions that primarily explored into how the perception of beauty was formed and the factors that influenced its formation. The focus group discussions and focus interviews gave an in-depth inquiry as to what factors contributed to the meaning of beauty among selected Filipinos. Both methods employed a purposeful sampling.

Findings of the study revealed that in forming perceptions of feminine beauty, a lot of factors are to be considered. External sources of information such as family, friends, partners, social groups, society & culture, work, advertisements and mass media were found out to be influential. Also, it was found out that individuals have their own standard of feminine beauty based on their upbringing and maturity. Moreover, the informants primarily associated feminine beauty with outer beauty or physical attractiveness because they shared that it is first seen by people. However, inner beauty was considered essential most especially in interacting with other people more so, in keeping relationships with others. Inner beauty was said to be longer lasting compared to outer beauty. Furthermore, there is a need for one to be beautiful for self fulfillment and for others’ acceptance. In addition, it was found out in this study that perceptions of feminine beauty vary across gender.

This study will be of great use for women who have distorted perceptions of beauty and low self esteem. It will also help the audience to be more critical of what mass media present as beautiful and consider themselves as beautiful too. In addition, this study will contribute to the learning of different fields such as mass communication, arts, psychology and anthropology.

Roy, P. C. A. (2010). Ganda mo: Perception of feminine beauty shaped by internal and external factors, Unpublished Undergraduate Thesis, University of the Philippines Diliman College of Mass Communication.

[https://flipbook.upd.edu.ph/view/f321b7f5f5b84815b3238b2906cbed0d.pdf View Thesis]

[[Category:CMC Thesis]][[Category:Department of Communication Research Thesis]]

[[Category:Thesis--Filipino Perception, beauty, feminine beauty]][[Category:Theses]]

Subject Index: Sensory simulation, Beauty, Personal, Mass media, Advertisements, Self-esteem