On the struggles of Filipino Wives

2018-12-18T07:05:59Z

Boventenilla: Created page with "'''Abstract''' Ventenilla, B. (2018). On the Struggles of Filipino Wives and Concubines: An Audience Reception Analysis of Marital Infidelity in GMA‘s ―Ika-6 Na Utos. Un..."

'''Abstract'''

Ventenilla, B. (2018). On the Struggles of Filipino Wives and Concubines: An
Audience Reception Analysis of Marital Infidelity in GMA‘s ―Ika-6 Na Utos.
Unpublished Undergraduate Dissertation, University of the Philippines College of
Mass Communication.

Media, as producers of meanings, play an important role in addressing
issues like marital infidelity. In 2011, infidelity-themed television shows and
movies emerged in media industry causing viewers different interpretations of the
topic.
This study evaluated how selected Filipino wives and concubines identify
with any of the three main characters and situations in GMA Network‘s television
serial ―Ika-6 Na Utos‖ using Cohen‘s four dimensions of identification (2001; and
how identification leads to audience interpretation of the text and marital
infidelity on a larger scope.
Limited only to emotional empathy, cognitive understanding, minimal
motivational connection, and with no indicators of losing self-awareness, the
viewers did not completely identify with the main characters of the story. Even
so, their way of identification has influenced their process of meaning-making.
Different themes of interpretations of marital infidelity in the show
include: violence, stereotypes, prejudices, patriarchy, and normalization. It is
necessary to debunk or reconsider these recurring patterns of stereotypical
representations as shown in ―Ika-6 Na Utos and other infidelity themed shows.

This research shows that audience identification is an important avenue to
develop interpretation of media narratives and different issues in our society.

Keywords: Betrayal, Other Woman, Legal Wife, Cheating, 6th Commandment of the Church, Monogamy

[http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-89477-On-the-S View Thesis]

[[Category: Mass Communication Thesis]][[Category:Theses]][[Category: Broadcast Communication]][[Category:2018 Thesis]]

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On the struggles of Filipino Wives