https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Ailaxamana 2026-06-26T21:35:54Z User contributions MediaWiki 1.45.1 https://iskomunidad.upd.edu.ph/index.php?title=Pics_or_It_Didn%E2%80%99t_Happen:_The_Influence_of_Self-monitoring_and_Impression_Management_Strategies_on_Millennial_Yuppies%E2%80%99_Perceived_Success_of_Online_Self-Presentation&diff=57599 2018-05-29T16:10:40Z

<p>Ailaxamana: Created page with &quot;Title: Pics or It Didn’t Happen: The Influence of Self-monitoring and Impression Management Strategies on Millennial Yuppies’ Perceived Success of Online Self-presentation...&quot;</p> <hr /> <div>Title: Pics or It Didn’t Happen: The Influence of Self-monitoring and Impression Management<br /> Strategies on Millennial Yuppies’ Perceived Success of Online Self-presentation<br /> <br /> Abstract: This thesis examines how self-monitoring and impression management strategies<br /> play a role in the perceived success of self-presentation of Filipino millennial yuppies on<br /> Facebook. Millennial yuppies are internet-savvy individuals who are able to use<br /> Facebook to build a desirable self-presentation. Millennial yuppies are also going through<br /> the transition from college to the workforce. The study is grounded by Goffman (1959)’s<br /> work on self-presentation, theory on self-monitoring, and impression management<br /> strategies. The researchers conducted an online survey and categorized the yuppies into<br /> typologies of self-monitoring and use of impression management strategies.<br /> Semi-structured in-depth interviews were also conducted to further understand these<br /> typologies. It is indicated that perceived self-presentation success scores differed<br /> minimally across typologies. Furthermore, the qualitative data reflected varied notions of<br /> a successful Facebook post among the informants. The respondents generally displayed<br /> behaviors of high self-monitors and used impression management to a high extent.<br /> Self-monitoring was moderately and positively associated with use of impression<br /> management strategies. Results further showed that millennial yuppies put a premium on<br /> the way they present themselves on Facebook and have a variety of strategies and<br /> considerations for presenting their best selves.<br /> <br /> Keywords: self-presentation, Goffman, Facebook, millennial yuppies, self-monitoring, impression management<br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-89422-Pics-or- View Thesis]<br /> <br /> [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Communication Research Thesis]][[Category:2018 Thesis]]</div>

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