https://iskomunidad.upd.edu.ph/api.php?action=feedcontributions&feedformat=atom&user=Acabejar 2026-06-26T12:38:23Z User contributions MediaWiki 1.45.1 https://iskomunidad.upd.edu.ph/index.php?title=%E2%80%9CI_believe:%E2%80%9D_The_Influence_of_It%E2%80%99s_Showtime%E2%80%99s_Miss_Q_%26_A_to_Audiences%E2%80%99_Perspective_of_the_LGBTQ%2B_Community&diff=61300 2019-05-28T10:47:04Z

<p>Acabejar: </p> <hr /> <div>“I believe:” The Influence of It’s Showtime’s Miss Q &amp; A <br /> to Audiences’ Perspective of the LGBTQ+ Community<br /> <br /> ABSTRACT<br /> <br /> Abejar, A.C. (2019). “I believe:” The Influence of It’s Showtime’s Miss Q &amp; A to Audiences’ Perspective of the LGBTQ+ Community, Unpublished Bachelor’s Thesis. University of the Philippines College of Mass Communication. <br /> <br /> This study explains how It’s Showtime’s Miss Q &amp; A influences its viewers’ perspective of the LGBTQ+ community. Specifically, this study asks: did It’s Showtime’s Miss Q &amp; A influence its viewers’ attitude towards the LGBTQ+ community? And how does It’s Showtime’s Miss Q &amp; A positively and/or negatively affect the members of the LGBTQ+ community itself? Through audience analysis, the researcher did interviews to determine the influence of the said segment.<br /> The researcher studied respondents coming from different generations, specifically: Generation X, millennials, and Generation Z, including those who are part of the LGBTQ+ community, who have watched Miss Q &amp; A. And to interpret the results, the researcher used Petty and Cacioppo’s Elaboration Likelihood Model and Gerbner and Gross’ Cultivation Theory.<br /> The study found out that It’s Showtime’s Miss Q &amp; A has influenced most of the respondents’ perspective of the LGBTQ+ community and helped in expanding the respondents’ knowledge and understanding of the LGBTQ+ community. More importantly, results of the study showed that the segment could also possibly be a way or an instrument for real acceptance, and not just tolerance, of the LGBTQ+ community.<br /> <br /> Keywords: influence, It’s Showtime’s Miss Q and A, LGBTQ+, Elaboration Likelihood Model, Cultivation Theory<br /> <br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-05804-Abejar-T View Thesis]<br /> <br /> [[Category: CMC Thesis]][[Category:Theses]][[Category:Department of Broadcast Communication]][[Category:2019 Thesis]]</div>

Acabejar https://iskomunidad.upd.edu.ph/index.php?title=%E2%80%9CI_believe:%E2%80%9D_The_Influence_of_It%E2%80%99s_Showtime%E2%80%99s_Miss_Q_%26_A_to_Audiences%E2%80%99_Perspective_of_the_LGBTQ%2B_Community&diff=61299 2019-05-28T10:32:58Z

<p>Acabejar: Created page with &quot;“I believe:” The Influence of It’s Showtime’s Miss Q &amp; A to Audiences’ Perspective of the LGBTQ+ Community ABSTRACT Abejar, A.C. (2019). “I believe:” The Infl...&quot;</p> <hr /> <div>“I believe:” The Influence of It’s Showtime’s Miss Q &amp; A <br /> to Audiences’ Perspective of the LGBTQ+ Community<br /> <br /> ABSTRACT<br /> <br /> Abejar, A.C. (2019). “I believe:” The Influence of It’s Showtime’s Miss Q &amp; A to Audiences’ Perspective of the LGBTQ+ Community, Unpublished Bachelor’s Thesis. University of the Philippines College of Mass Communication. <br /> <br /> This study explains how It’s Showtime’s Miss Q &amp; A influences its viewers’ perspective of the LGBTQ+ community. Specifically, this study asks: did It’s Showtime’s Miss Q &amp; A influence its viewers’ attitude towards the LGBTQ+ community? And how does It’s Showtime’s Miss Q &amp; A positively and/or negatively affect the members of the LGBTQ+ community itself? Through audience analysis, the researcher did interviews to determine the influence of the said segment.<br /> The researcher studied respondents coming from different generations, specifically: Generation X, millennials, and Generation Z, including those who are part of the LGBTQ+ community, who have watched Miss Q &amp; A. And to interpret the results, the researcher used Petty and Cacioppo’s Elaboration Likelihood Model and Gerbner and Gross’ Cultivation Theory.<br /> The study found out that It’s Showtime’s Miss Q &amp; A has influenced most of the respondents’ perspective of the LGBTQ+ community and helped in expanding the respondents’ knowledge and understanding of the LGBTQ+ community. More importantly, results of the study showed that the segment could also possibly be a way or an instrument for real acceptance, and not just tolerance, of the LGBTQ+ community.<br /> <br /> Keywords: influence, It’s Showtime’s Miss Q and A, LGBTQ+, Elaboration Likelihood Model, Cultivation Theory<br /> <br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-05804-Abejar-0 View Thesis]<br /> <br /> [[Category: CMC Thesis]][[Category:Theses]][[Category:Department of Broadcast Communication]][[Category:2019 Thesis]]</div>

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